This is a fluff piece, that much is certain. To summarize it
1. Mark Zuckerberg is the Messiah, albeit with human traits of failure. (Makes a messiah more relatable)
2. Google pooh poohs Facebook
3. Google sits up and takes notice as Facebook's users pick up and Vic Gundotra's kids and their friends tell Vic that Facebook is where they are at and Vic goes to Larry Page and whispers warnings in his ears.
4. Larry bestows knighthood on Vic to wage war on Facebook.
5. Vic looks at the Google Landscape and thinks "I bet I can get 400 million users by bombarding Google properties with G+ buttons but that would be too easy so I am going to only allow people with invites to become users. Come on I need a challenge!!"
6. Zuckerberg looks at G+ and Google's search users and thinks "Holy God in Heaven! My flock is under attack"
7. Zuckerberg ushers his flock into the pen and closes the gates.
8. The flock sits in the pen and does what they had been doing though a little more carefully now.
9. Vic looks at the barren landscape of G+ and thinks "There's no one here. I better put cardboard cutouts of people here so Larry doesn't revoke my knighthood"
10. Mark's flock looks at the cutouts and laughs their asses off. They drink some more Kool Aid.
11. G+ is burned to the ground by all the bombardment Vic did and Vic tucks tail and leaves.
12. Mark opens the gates of the pen and his flock are let out and they rejoice. The author of this article thinks Mark is a genius for herding all his flock into the pen and hunkering down.
13. "That's how you "lead" wars, bitch", proclaims the Messiah.
sarcasm