Earlier quoted context omitted.
> * Stop with this "you're the product" nonsense. Please. * what would you call it?
Google does not sell "users", that's why it is inaccurate and misleading. What would you say of a private highway that sells billboards? If the business model of a private highway is not tolls, but instead selling ads along the road. "You're not the user, you're the product?" Would you say the highway owner is selling the personal information of the drivers? The people buying billboards do not receive any personal id…
If it's funded primarily by the billboards and not by the drivers, then yes, the billboard purchasers are the real customers. And that could potentially lead to poor results, such as optimizing for billboard viewing time rather than safety and throughput.