This discussion always makes me think of one of my favorite NewRadio scenes: https://www.youtube.com/watch?v=YhrnMbhMgmw It makes a really important point, though: where do you draw the line at what is considered "advertising"? It's a pervasive part of humanity. > Real world advertising is not about informing, it's about convincing. That's life, though, isn't it? Me convincing my employer I'm the best person for the…
> Me convincing my employer I'm the best person for the job To do that I presume you would actually have to believe that you are the best person for the job. Otherwise you would fill emotional distress, as normal people do when they lie. Professional marketers on the other hand don't have to believe in what they sell.
I don't think it's really as black-and-white as your suggesting, though. In the "employee/employer" context: there are plenty of employees who do think they are the best person for a job. In most cases that's probably just not true, given the size of a candidate pool. Are they lying to themselves?