Earlier quoted context omitted.
Yes, and when you go shopping and pay with cash in a store with no surveillance, your shopping habits are being shared against your wishes with a random third party (the external company bookkeeper). It's disingenuous to have problems with websites collecting entirely anonymous browsing data -- that goes beyond any arguments for privacy and just steers into "yelling at clouds" territory.
If you pay by cash the shop has no personal data about you.
Extreme case: you are the only person that ever buys product X around time Y, so that fact can be used as an anchor to build a profile.
You need to be way more paranoid if you want to be a true privacy warrior.