Earlier quoted context omitted.
>as long as the data never leaves their servers This is kind of ridiculous in the cloud era, isn't it? The analogy with external accountant up this thread is a good one. It's not about where data are processed, it's about how it's used.
No, it's not. Using Matomo on my own servers has nothing to do with the way GA etc. operates - it's an equivalent of going through my own Nginx logs and parsing them to generate diagrams and so on. Of course if I share personally identifiable data with a third party, it's a completely different thing - in this case it does not matter if it comes from Matomo or web server logs. But I agree with your conclusion: what m…
The problem with Google Analytics here is not that it's a third-party but that it's under US control.