I had so much fun making videos with my mom when it came out. During the first two weeks, we made over 100 cameo videos together - we were constantly running up against the upload limit. It unleashed tons of genuine creativity, joy, and laughter from us. After those first two weeks though, we just… didn’t use it again. The novelty wore off and there wasn’t anything really to bring us back. That was the real downfall…
The problem is that due to the ease these can be made there is also really no reason to make this social. “Why would I look at somebody else’s creations when I can do mine.”
There will be (or is, I'm behind the times / not on the main social networks) an undercurrent or long tail of AI generated videos, the question is whether those get enough engagement for the creators to pay for the creation tool.