It is an open API to deal with ownership rights. Every behavior that you can program into ownership, is now available. The profile pictures are stupid, yes, but the idea that property is moved to an open database which anyone can program a behavior is exciting.
Aston martin can now have a lounge in France where only Aston Martin owners can join, even if your car is in New York. Even if they can do that now, they haven't, and would not do it in an open api that anyone can build any application they want for owners.
We are learning what is possible at this very moment, a lot of the experiments are memes, and there are twice as many scams. Open and permissionless means that scammers as well as innovators are invited. However, there's excitement there which is very palpable and I would encourage you not to dismiss it.