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Twitter has officially changed its logo to ‘X’

techcrunch.com

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Re: Twitter has officially changed its logo to ‘X’

#521

Post by nancyhn »

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> Throwing all of that away so Elon can use a domain he's sat on since '99 seems exceedingly foolish.

That would be foolish if that was the point, but that's just a strawman.

Re: Twitter has officially changed its logo to ‘X’

#522

Post by smcl »

heyjamesknight wrote: post #507
martin-adams wrote: post #493

For what I can tell, Elon bought Twitter to take it off the stock market, fix it as a private company, creating growth and profitability, and then list it later to make his money back. He sees the X vision to make Twitter become the Everything App, where people turn to it for more than just messaging, but video calls and commerce. Very much like WeChat where it serves as a platform for things like restaurant bookings…

I hear what you're saying, but I don't think this is remotely the right way to go about it. It would be like Google changing the Google name to Alphabet, or to "A.com" or something. Imagine throwing away "to Google something" in an effort to popularize a big, story-less, meaningless name.

Yeah if it was like "Twitter - an X.com app" then maybe, or maybe building out the brand of X and merging the two if X takes off. This switch seems a bit sudden and misguided. I was certain he was doing some weird Elon joke but he seems to have gone through with it.

Re: Twitter has officially changed its logo to ‘X’

#524

Post by EricE »

tgv wrote: post #96

It's not pining, it's passed on! This bird is no more! It has ceased to be! It's expired and gone to meet its maker! This is a late bird! It's a stiff! Bereft of life, it rests in peace! If you hadn't nailed it to the perch, it would be pushing up the daisies! It's run down the curtain and joined the choir invisible! This is an x-bird!

It's just pining for the fjords

Re: Twitter has officially changed its logo to ‘X’

#525

Post by mustacheemperor »

padolsey wrote: post #504
rpastuszak wrote: post #464

In my opinion the healthiest approach is to not care. Life’s too short. Almost everything else is more important than some rich brain parasite’s midlife crisis dressed up as 5-d chess. The brain parasite feeds on attention whether positive or negative.

For myself at least, Twitter has been instrumental in my career, hobbies and friendships. But now, seeing it flounder, and having people shard off to mastadon, bsky, and siloed instances of [insert next federative platform], makes me so very sad. It feels like I’ve lost a key part of my social “surface area”. Things change, I know. What hurts though is that this didn’t need to happen. He ruined something that was, wi…

I wonder how alike that is to how people felt when their local bowling alleys, pool halls, etc became less populated and closed down.

Re: Twitter has officially changed its logo to ‘X’

#526

Post by CommieBobDole »

smcl wrote: post #522
heyjamesknight wrote: post #507

Earlier quoted context omitted.

I hear what you're saying, but I don't think this is remotely the right way to go about it. It would be like Google changing the Google name to Alphabet, or to "A.com" or something. Imagine throwing away "to Google something" in an effort to popularize a big, story-less, meaningless name.

Yeah if it was like "Twitter - an X.com app" then maybe, or maybe building out the brand of X and merging the two if X takes off. This switch seems a bit sudden and misguided. I was certain he was doing some weird Elon joke but he seems to have gone through with it.

> I was certain he was doing some weird Elon joke but he seems to have gone through with it.

I think that describes nearly all of his public behavior over the last few years.

Re: Twitter has officially changed its logo to ‘X’

#527

Post by wredue »

pfannkuchen wrote: post #512
heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Musk has claimed for awhile that he wanted to start a new social network, but that starting from Twitter would be faster than starting from nothing. So I don’t think he is trying to take actions that will improve Twitter, he is trying to morph it into something else entirely while maintaining at least some significant portion of the user base along the way. I do think it will probably fail, but I’m not sure that it d…

It looks like he wants to turn twitter in to twitter with kijiji. Not really sure what part of this is a social network. He wants a marketplace that he can get some money back.

Re: Twitter has officially changed its logo to ‘X’

#528

Post by wahnfrieden »

padolsey wrote: post #504
rpastuszak wrote: post #464

In my opinion the healthiest approach is to not care. Life’s too short. Almost everything else is more important than some rich brain parasite’s midlife crisis dressed up as 5-d chess. The brain parasite feeds on attention whether positive or negative.

For myself at least, Twitter has been instrumental in my career, hobbies and friendships. But now, seeing it flounder, and having people shard off to mastadon, bsky, and siloed instances of [insert next federative platform], makes me so very sad. It feels like I’ve lost a key part of my social “surface area”. Things change, I know. What hurts though is that this didn’t need to happen. He ruined something that was, wi…

Why are you angry at this specific individual, and not the system which enables him? I don't think you can celebrate private ownership and hierarchy of command on one hand and despise when it goes wrong without blaming the unnecessary concepts of private ownership and hierarchy of command.

If we only get angry at this one guy, we usher in the next set of his replacements

I’m sorry but that seems like a very fragile system to me - waiting and hoping the next commanders will have a sounder mind and heart, or expecting their wisdom to be beyond our comprehension

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