Earlier quoted context omitted.
Amazon have been on HN recently for poor customer service with respect to billing for cloud services: https://news.ycombinator.com/item?id=21694835 Google could potentially win by being the least bad not the best.
No one likes a poor customer experience. But businesses will always choose a poor customer experience over the risk of a business shutting down. That said, do you have any anecdotes about Google Cloud's customer service? Customer service from Google for app developers is non-existent.
It was an unpleasant process, and then we dropped them anyway (but not because they suck at billing).