This is why I am embarrassed to tell people I work in tech.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
511–520 of 1001 posts
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#512It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I think this is part of the issue. I really dont want to have the discussion because im sick of trying to understand how everyone is mad about everything. At a certain point it’s mentally draining for me just so people can feel morally superior because they are more PC than you.
Im done with it and a lot of others are also.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#513One of the reason this ad was so badly received is that Apple reputation has been degrading for a while now. And we're seeing the tipping point, they are in their villain arc, not sure if they can repair that.
Reputation is built by the drop, and consumed by the bucket.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#514It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…
Why does Apple destroying things outrage worthy but Hollywood destroying many more things (in my head for example many classic cars) for a shot, not?
Is it because one is entertaining and one is not?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#515[flagged]
You're wrong. Ads are feelings.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#516This really shows how much sentiments about technology have changed in the last five or so years. If this ad came out in 2018 it would have been received differently, I think. The buzz has worn off. People don't see doing everything on your device as progress. iPads are no longer novel. Apple has been so used to growing new markets that I don't think they even know how to market when they're on top. All their best ad…
> This really shows how much sentiments about technology have changed in the last five or so years. If this ad came out in 2018 it would have been received differently, I think. The buzz has worn off. People don't see doing everything on your device as progress. iPads are no longer novel. I think not. 2018 was not so different. People talked about what is now called enshittification. Apple, Google, and Facebook intro…
>I think an ad showing the same objects sucked into a tablet would have been received much better now. I doubt the lurid destruction of art, creative tools, and symbols of culture and history would have been received much better in 2004.
Except that the opposite appears to be true. There are numerous examples throughout this HN thread of companies like LG and Nintendo doing similar things (LG back in 2018, Nintendo I'm not sure when) without receiving the same kind of flack as this ad is.
You have to remember that it was only in the past year or two that AI has really scared the shit out of the creative community. That sentiment didn't exist in the past when these kinds of commercials were previously made. There has been a shift, and right now, whether you like it or not, or whether you think artists should be scared or embrace it, to artists it feels like the tech community is pointing a giant middle finger at them.
In 2004, this kinda thing was brand new, and you could spin it as promising to artists. Now that 20 years have passed and people have seen the reality of how things have played out, there is a lot more negativity and apprehension towards it.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#517to me that ad screams “i will squish all your humanly creativity into this faceless slate”.
20 years ago people were amazed that your phone, mp3 player, calendar, email and 100 other things were all in one device. Now it's dystopian.
I think the #1 third party app is probably more responsible for this sentiment than the device itself.
People can’t emotionally separate their hatred and disgust at corporate social media taking over and censoring and monetizing the public square with the physical device that it leverages.
On one hand, we have Facebook and Instagram. On the other, every person interacting with a cop has a cloud-uploading HD camera at the ready.
For every Twitter, everyone can video call their parents/grandparents at any time for as long as they want for ~free from ~anywhere.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#518It's a great ad. 620 comments on hacker news, got me to watch it voluntarily even though I never see ads. Even got me to share it with someone else.
Ads don't exist to make you feel good, they exist to make you notice them.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#519Earlier quoted context omitted.
[flagged]
I'm honestly shocked. This is not okay, specially when the parent post is not even praising that country in any exaggerated way, just stating a fact. There are no acceptable targets when it comes to culture.
I agree that the comments on Japanese culture were unwarranted, off-topic, unnecessary, offensive… and while I know very little about Japan, I feel I should ignore random internet opinions on it.
But can you elaborate on your second paragraph? Should culture always be immune to criticism?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#520I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.
>Reject culture, consume the slop. Culture from the last 20 years has been the slop and the people complaining loudest here have been making the sloppiest slop of all.
Don't forget to take your ibuprofen.