The fines Apple is going to collect for intentionally failing to comply with the DMA are going to be of Epic proportions, exceeding any profit they could have gotten by continuing to steal 30% from society. Ready your popcorn buckets for the next few months/years. They will likely be making an example out of Apple - after all Apple and Google are the reason for this legislation to exist in the first place. > In the n…
Sounds like Apple should exit the European market then. No one is forcing them to do business there, and it only accounts for 10% of their revenue.
Apple terminates Epic Games developer account, calling it a 'threat' to iOS
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Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#512I am actually very annoyed about their behavior. My next phone will likely not be an iPhone. All the paid apps are subscription based now anyway, it's quite easy to switch.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#513Sounds like the EU needs to give Apple the Microsoft treatment and threaten to split it apart. Have the App store business be completely separate from everything else
Last I heard, Microsoft is doing great and still in one piece.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#514If I had a Customer that spent years relentlessly complaining about my Company, I know I wouldn't want to have them as a Customer. It does present an interesting question on whether a Company can be forced to have a bad actor as a Customer, I guess this will be decided in the lawsuits to come.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#515This is egregious and deeply disturbing behavior from Apple. At this point it feels wrong to own an iPhone. I'm at a loss for words describing what Tim and their leadership team has done to this company that I used to admire so much.
I just don't understand what Apple expects out of the situation at this point. What's the best-case scenario here, that the EU will say "yeah that checks out" and let Apple have their way after all? This is going to backfire horribly.
In 2023, they processed $89.3bn in IAP, a 2.8% increase from 2022. Their top-grossing app was TikTok with $1.9bn in IAP. At a 30% split that's $520m to Apple. And that's just from one app that doesn't really push IAP as egregiously as games like Fortnite.
I think Apple is trying to ensure a new product cough Apple Vision Pro cough to offset losses from the alternative app stores.
They know the EU won't ever allow them to do what they're currently doing to "comply" with the DMA. But all they have to do is stonewall long enough to Vision Pro or some new service/product/etc to replace the revenue lost from the DMA.
A company failing to meet revenue goals due to governmental compliance? No investor wants to take that sort of gamble, their stock would take a massive hit.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#516Earlier quoted context omitted.
In what sense did the submarine delivery of functionality clearly in violation of their contract with Apple—the inspiring incident for all this drama—represent integrity?
It was very obviously intended as a launch pad for the lawsuit, not a genuine attempt to skirt App Store rules.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#517Earlier quoted context omitted.
I find that Gruber occasionally has some interesting insight but it’s often hard to take him seriously these days — he’s effectively an unofficial PR outlet for Apple. (Fun fact: he co-created Markdown with Aaron Swartz) Edit: Swartz not Schwartz
Swartz. Aaron Schwartz was in Mighty Ducks and Heavyweights.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#518At first I was surprised Epic's shareholders tolerate CEO Tim Sweeney – Epic had this all wrapped up, they got a large portion of what they wanted, but Sweeney just couldn't help but keep the drama going, at risk of their business. But then I realized that Tim Sweeney owns more than half of Epic. If he wants to risk his company for a fracas/kerfuffle, then that is between him and his minority shareholder.
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#519Earlier quoted context omitted.
Epic doesn't care whether Apple shows "grace", or needs them to, they are going in by force with the backing of the EU legislation. It might just take a year or two longer to get through the courts. They can hold out that long without any problems, preparing their store in the background.
That’s very much a Pyrrhic victory if Eoic doesn’t have access to the US market. The court ruling in the US said that Apple has the right to terminate their account. From the linked article > This judgment stated that “Apple has the contractual right to terminate its DPLA with any or all of Epic Games’ wholly owned subsidiaries, affiliates, and/or other entities under Epic Games’ control at any time and at Apple’s so…
Re: Apple terminates Epic Games developer account, calling it a 'threat' to iOS
#520This will not fly in the EU. I am actually very annoyed about their behavior. My next phone will likely not be an iPhone. All the paid apps are subscription based now anyway, it's quite easy to switch.