Earlier quoted context omitted.
They're trying to become too big to fail, but aren't quite there yet. Essentially they're undercutting all competitors by artificially keeping fares very low and subsidizing drivers. Subsidies were the primary source of their enormous financial losses in 2016. Once the competition is completely gone (local cabs, and Lyft in some areas), then they can stop subsidizing themselves and basically hold a monopoly. It's the…
More or less Redbox' strategy too, from what I can tell. Prices have been creeping up ever since the major competition (Blockbuster et al) dropped out of the market. And I suspect it's not because the costs to run machines has been increasing...
Really, it's hard to imagine a future for Redbox in ten years. Even the convenience of a vending machine movie store is nothing next to me not even getting off the couch.