> Normal people will only put up with this for so long.
Agreed. Then they will learn that Google is not to be trusted with email and move to a provider that is (sort of like how kids migrated away from Facebook when their parents showed up, even though Facebook remains a dominant brand). Disruption occurs when an incumbent is bad at something which the disruptor beats them at. In this case, there is an opportunity for an email provider to disrupt Google by providing actual customer service. Protonmail is already making waves in this space (in addition to the encryption).
The reason I'm anti-regulation is that every law is a headache waiting to happen (and one more barrier to entry) where to me -the- beauty of the internet is that there's almost no barrier to entry once you have an internet-capable device. The more we regulate the internet, the more difficult doing something as simple as running a personal discussion forum becomes. Regulation is, at its best, a necessary evil, to be avoided until no other solution has proven viable. And there are plenty of other solutions for this particular problem.
And to clarify, I'm anti-Silicon Valley (IMO venture capital's expectation of high returns is the direct cause of many of the "evils of tech"). But I do tend to agree with the anti-regulation stance. IMO the problems people want to solve with regulation (even including GDPR) are better solved by better tech and organizations that align their incentives with those of their users.