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Google Co-Founders on Healthcare: “Thanks, But No Thanks”

thehealthcareblog.com

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Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#51
post #8

When you fuck up in health, people can die. Regulation exists for a reason.

A lot of the regulation has allowed people to die when there was a chance they would have lived without it. Regulations on advertising and OTC drugs are absolutely needed, but stopping a doctor from prescribing a risky drug to a terminally ill patient who will die without it anyway is counterproductive. The main reason people aren't healthy has nothing to do with the medical system or regulation. It has everything to…

stopping a doctor from prescribing a risky drug to a terminally ill patient who will die without it anyway is counterproductive.

And if the patient survives, but has a debilitating condition that was a side-effect of that risky drug, then claims he was going to survive anyway and now his life has a shattered quality because the doctor prescribed an drug that hadn't been fully cleared yet? It's not as black and white as you're painting it, and drugs are not always silver bullets that save your life and send you back to playing the violin like the virtuoso you once were.

Conversely, if you didn't have that regulation, you'd have medication with a much lower quality - more people dying, and more negative side-effects for the ones who survived. Plenty of drugs look promising at the outset, then turn out to have serious issues.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#52
post #14

Earlier quoted context omitted.

The whole mining data on health has so many wonderful possibilities, but giving so much of my privacy it's a big no for me.

Interesting. Is that an absolute position, or would you be more willing if the benefits (longevity, better health) were more apparent?

There are only two changes that would make it very easy for me to accept revealing my medical data, for science, research or just about anything else.

1. No insurance companies involved as health care gatekeepers. At the moment, they are very much an adversary to me.

2. Strong, enforced laws against employers discriminating for health. I'm sure the letter of the law currently sounds strong, but I'm assuming you have to sue to right any wrongs. Advantage employer.

Neither one of these will happen in my life time, because insurance companies make huge profits on throttling our healthcare, employers will always like flexibility to do what they want with the law, and both camps fund Congress.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#53
post #4

Basically, he's saying that it's too heavily regulated for them to want to dip their toe in. Seems reasonable, it's the same reason I never bothered with the healthcare ideas I've been interested in. Too many landmines, and not enough latitude to try creative things.

The whole mining data on health has so many wonderful possibilities, but giving so much of my privacy it's a big no for me.

As a kind of note and response to all of your other responses, the issue isn't actually anonymization, but being able to correlate it with other data.

That is, if health data were anonymized, and was done right, and was made unable to be correlated with any other data, it likely would be sufficient. It's when you start allowing it to be correlated with personally identifiable things that it ceases to be anonymous.

That is, sure, let's take a case where you have a super rare genetic disorder. That, combined with the time in 2005 where you broke your leg, is sufficient to distinguish you from every other person in the country. In short, you have a unique health profile.

So what? Unless there is further information, that can't be traced to you. As an example, it's when we start saying "Ah, and the person is receiving treatment at (facility)" that we now know where you live. It's when we start correlating it with usernames that we start getting an internet trail. It's when we start correlating those with forum profiles that we get a real name, and now we know who you are.

The only other way someone could match that profile with you, is to have access to the profile, and to know you personally. Otherwise it links nowhere.

I agree the risk is huge; people don't do it right. But anonymous health profiles are -not- in and of themselves dangerous; it's when details linking them to further information leaks out that it's a problem.

But, pragmatically, while yes it would be incredibly hard...has anyone here read the rights they're signing away when they go to the doctor? Does everyone here trust every system a doctor uses, every system a health insurer uses, and every system used by marketers and researchers that the feds -do- allow to have access to this data? The real risk of Google would be that they could correlate it with so many other things about you; but the health insurers still have your medical history combined with all your PII.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#54
post #45
post #40

Earlier quoted context omitted.

It sounds very contradictory. In most of the heavily regulated industries such as healthcare or insurance, one of the economic efficiencies are a better understanding of the complex law, startups can not solve this inefficiency in their favor.

I'm not saying you don't need to understand the regulations and law - you absolutely do. But you do have an advantage in being able to be less conservative and more innovative in how you interpret them. For examples, take Uber and AirBnb - they are both pushing the boundaries of highly regulated industries. An existing hotel chain couldn't do it because they have too much to lose, and target such broad markets. But a…

Finding loopholes?

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#55

I'd love to see them take an altruistic approach and shift the focus to countries like Africa where health projects would provide a lot more utility and have a lot less regulatory burden. Once a product is visibly working in one country it's more difficult to make cases against it elsewhere.

I've heard Bill Gates state this as one of his philanthropic goals; to fund things with a cost/benefit analysis that doesn't make sense in the developed world but does elsewhere.

I've worked with people involved in HIV vaccine trials overseas and, in fact, things really don't change as much as you might think.

The basic tenant "first do no harm" is ingrained at an many different ethical, institutional and legal levels that it isn't like you can, say, justify a more risky vaccine in an area with a higher risk for HIV or whatever.

In fact trials have been cut short and research into entire vectors (ie the cold virus used as a transport for the HIV related material) cut off when trials in Africa started to appear (statistically) to be slightly harmful in any way.

I feel this is a good thing. Scientists and medical people holding themselves to this high standard is the reason the anti-vaccine crowd really doesn't have a leg to stand on.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#56
Bringing a healthcare product to market is really hard. A friend just had a good one with a proven product and sales fail simply because institutional hospitals take to long to really implement a decision to the point they will actually pay for a piece of software they want to use even if it isn't something regulated.

Google certainly has the cash to sit this sort of thing out, hire sales and support people etc. Microsoft and others are doing so, see Microsoft Amalga for example.

However a more intriguing area, to me, is doing some more basic research without becoming a health company. Google is doing this with the glucose contacts and things. These are novel ideas with significant IP that could be spun off into an independent company and/or licensed to to an existing drug company to push through clinical trials and bring to market.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#57
post #35

It's worth noting that highly regulated industries are not necessarily bad for startups to enter, exactly because they throw up particularly high barriers to large companies. Google can't enter health without accepting the full baggage that comes with that - people worried about their privacy, every random nutter looking to sue them and get a payday, FDA breathing down their neck every step of the way, etc. A small s…

Most people don't worry about their data privacy, or else they wouldn't be on FB, take those buzzfeed quizzes, etc.

The P in HIPAA stands for Portability. At it's heart, the act was supposed to guarantee patients have access to their health information, not bring health data liquidity to it's knees.

This is Jonathan Bush, of Athena, testifying (read: ranting) a couple weeks ago about regulations and innovation in healthcare. The big take away is that healthcare specifically sets these rules with incredibly high barriers of entry, and then at the last minute does a complete 180. We've seen it every step of the way with the EHR incentive program, CEHRT, ICD-10, payment reimbursement, etc. https://www.youtube.com/watch?v=CekfvGDiab8

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#58
post #35

It's worth noting that highly regulated industries are not necessarily bad for startups to enter, exactly because they throw up particularly high barriers to large companies. Google can't enter health without accepting the full baggage that comes with that - people worried about their privacy, every random nutter looking to sue them and get a payday, FDA breathing down their neck every step of the way, etc. A small s…

[deleted]

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#59
post #45
post #40

Earlier quoted context omitted.

It sounds very contradictory. In most of the heavily regulated industries such as healthcare or insurance, one of the economic efficiencies are a better understanding of the complex law, startups can not solve this inefficiency in their favor.

I'm not saying you don't need to understand the regulations and law - you absolutely do. But you do have an advantage in being able to be less conservative and more innovative in how you interpret them. For examples, take Uber and AirBnb - they are both pushing the boundaries of highly regulated industries. An existing hotel chain couldn't do it because they have too much to lose, and target such broad markets. But a…

I'd argue they are at disadvantage. Small startups can't eat the cost of spending 2 years developing for a particular standard just to have it changed on the due date.

Re: Google Co-Founders on Healthcare: “Thanks, But No Thanks”

#60
post #54
post #45

Earlier quoted context omitted.

I'm not saying you don't need to understand the regulations and law - you absolutely do. But you do have an advantage in being able to be less conservative and more innovative in how you interpret them. For examples, take Uber and AirBnb - they are both pushing the boundaries of highly regulated industries. An existing hotel chain couldn't do it because they have too much to lose, and target such broad markets. But a…

Finding loopholes?

Maybe sometimes, but that's strong. Just avoiding groupthink or the weight of ecosystem apathy that tends to grow out these depressing verticals that hire incestuously from other shops that have been building shitty products really slowly for years.

I don't mean to downplay the ridiculous bureaucratic and regulatory crap, but I don't think it's fair to lay the blame at it's feet either.

Honestly, health is just a Ripe For Disruptions™ as any startup-interesting vertical. Takes more stomach and open-mindedness than anything.

It's a bummer. Page/Google are being limp and lazy on this. With opportunities as broad as they have they can afford to Do Hard Things, where Hard is something a little bit out of their wheelhouse. That's okay I guess, but it's a big shame cause health IT could really use some shops with lots of leverage and actual engineering talent to help move the needle when it comes to the constantly backward standards.

[FWIW - I'm a decade and a half long healthcare startup hacker]

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