Earlier quoted context omitted.
The regulations more exist to keep you from getting people discriminated against. I mean, yes, we don't want folks to die. Nor do we want folks making bad decisions based on information they don't understand. However, to say that it is just "people could die" ignores the fact that they have technology entering in vehicles and whatnot.
The first time a Google car crashes and Google lawyers have to sit across from a now paralyzed child on the witness stand, Google will quickly think twice about the Vehicle market. This was a huge problem we faced in Automotive. All big automotive companies are VERY cautious about safety, to what would seem like absurd levels.
The US will have to make do with their automobile deathtraps and continue to live suboptimal lifespans (35th worldwide) for a country with such a high GDP per capita (6th).