Ironic that this very article has been partially written with AI... kind of lost the drive to read it
I'd say "entirely", not "partially". Flagged the article.
The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
51–57 of 57 posts
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#52"Consumers have developed pattern recognition for AI-generated content." The irony of reading an article that talks about AI slop that clearly seems to have been written by AI. Hey, I could be completely wrong, and it wasn't, but there are so many flags. Do I care? Not really, but whoever wrote this is right. I guess we developed a pattern recognition for these things
Agreed. But it's also indicating the current crop of AI generates certain patterns that are detectable. What if it advances to a point where people can't? Chances are that's anywhere between "we're already past that point" and "could be a decade or more away" depending on the type of work. Imho AI is ultimately just a tool. Use where it improves things, avoid where it doesn't. Right now companies seem to try & shove…
What bothers me is that now I struggle to pass that "this is clearly AI slop" impression and just keep reading.
Sometimes the content written by AI is good, but it’s really hard to convince myself to just keep going when I detect it in the first 10 seconds.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#53Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…
Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…
> not who made it
I’m not going to get the wow of “how did they perform that phrase/melody/rhythm” the same way from music that wasn’t actually performed (ack this doesn’t apply to all genres obviously)
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#54the big far-right party in Austria recently did an AI poster for their 70 year celebration, and there really were 2 type of responses - not their target group, thinking it was cringe and boomer-ish - their uncritical target group, who loved a polished picture of blonde people
link me
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#55the big far-right party in Austria recently did an AI poster for their 70 year celebration, and there really were 2 type of responses - not their target group, thinking it was cringe and boomer-ish - their uncritical target group, who loved a polished picture of blonde people
link me
careful what you wish: https://www.facebook.com/fpoe/photos/-70-jahre-fp%C3%B6-das-...
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#56Earlier quoted context omitted.
Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…
> the criterium should be whether the music is good or bad, not who made it. Setting aside how simplistic a simple good/bad scale for any art is, who made a piece of music and what they were expressing with it is absolutely part of the quality consideration.
A big part of music is being able to share it with friends at a party, sing it at Karaoke, see the performer live, follow their story etc. so that I can be a part of some kind of culture.
I’m not looking for an emotional painkiller to keep me subdued and isolated.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#57Earlier quoted context omitted.
Yep. And if you want to integrate AI into your products, like we are currently doing, you are best off just delivering features / products and concealing the fact it's "AI" instead of putting it front and centre. AI has a rather tarnished brand amongst many groups of people.
How much of that is just pattern recognition? I dislike AI because the result has consistently been bad. The most enthusiastic AI co-workers are producing garbage at a 100x rate, while the non-enthusiastic responsible ones are left reading and reviewing it.
Right. So I don’t clog things up with an annoying, useless chatbot or the little AI sparkle symbol.