The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
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Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#2Ironic that this very article has been partially written with AI... kind of lost the drive to read it
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#3Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large language models for personal use, ok, generative ai in any creative capacity, offensive. Obviously anecdotal, but this article was very far from the reality I’m experiencing
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#4Ironic that this very article has been partially written with AI... kind of lost the drive to read it
Yep. And if you want to integrate AI into your products, like we are currently doing, you are best off just delivering features / products and concealing the fact it's "AI" instead of putting it front and centre. AI has a rather tarnished brand amongst many groups of people.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#5"Consumers have developed pattern recognition for AI-generated content."
The irony of reading an article that talks about AI slop that clearly seems to have been written by AI. Hey, I could be completely wrong, and it wasn't, but there are so many flags.
Do I care? Not really, but whoever wrote this is right. I guess we developed a pattern recognition for these things
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#6It's not just AI first companies..there's a place near me that tried to usr AI images in their social media ads. Completely blew up their relationship with the community. People would have preferred a cell phonr picture of their actual food to an AI generated approximation..
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#7It almost feels like AI is a hype and is used by the NFT/blockchain/crypto/web3 grifters as yet another vehicle to grift people right into their graves. Fun times.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#8> Spotify's personalization exemplifies invisible AI done right.
Ironically, I can't think of a platform that does personalization worse. Not only does it regularly surface music I don't like, it surfaces the exact same music I don't like over and over again. I don't know whether this is bad recommendation or their pushing music on me (ie payola) but it's supremely irritating.
I would have thought that adding semantic search to a photos app might be a better example of good AI, not these bolted-on-top examples.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#9It almost feels like AI is a hype and is used by the NFT/blockchain/crypto/web3 grifters as yet another vehicle to grift people right into their graves. Fun times.
AI as a term has always been a marketing tool aimed more at investors and executives than users.
Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
#10Ironic that this very article has been partially written with AI... kind of lost the drive to read it
Remember to flag it, I've been doing this consistently with AI slopicles. Eventually we can build a social consensus around this and stop having to see them.