Earlier quoted context omitted.
Out of the two? Probably the polls. "Active users" is blatantly a weasel metric.
odd choice, mind explaining it a bit more? why should a company listen to a gallup poll of ~1,500 people over their own internal metrics? do you think all types of companies should heed the advice of gallup polls over their own metrics, experience, and research?
for the same reason Vladimir Putin should listen to Russian milbloggers rather than his own subordinates, the metrics are being cooked up by people who get promoted for good metrics