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Yahoo Removes Registered Trademark (R) From Logo

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Re: Yahoo Removes Registered Trademark (R) From Logo

#51

Post by EthanEtienne »

gergles wrote: post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

Errr, dude, do you work for Microsoft? This is what got them into trouble in the first place, believing their own B.S. Sorry about the M$ slam, but damn, I keep hearing this over and over again, and it's so damn wrong (IMHO).

Re: Yahoo Removes Registered Trademark (R) From Logo

#52

Post by EthanEtienne »

EthanEtienne wrote: post #51
gergles wrote: post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

Errr, dude, do you work for Microsoft? This is what got them into trouble in the first place, believing their own B.S. Sorry about the M$ slam, but damn, I keep hearing this over and over again, and it's so damn wrong (IMHO).

OMG, sorry I have a hard time telling when people are being sarcastic, haha good one!!!!

Re: Yahoo Removes Registered Trademark (R) From Logo

#53

Post by gavinballard »

kevinh wrote: post #5

Seeing all of the (TM)s and (R)s has always annoyed me. When I look at it I always feel an undercurrent that it represents everything stereotypically oppressive about a corporation. Is there some legal reason for placing them up there (requirement to protect the trademark in this way, a CYA, or some other reason), or are they just up there for show?

If a trademark is challenged, it's often useful/necessary for a party to be able to show that they've been using the mark as a trademark in the past. Slapping TM all over your branding is one way to unambiguously meet that requirement.

That said, in almost all of the cases where a large organisation is using it with a well-known brand, it's more of a CYA than anything else.

Re: Yahoo Removes Registered Trademark (R) From Logo

#54

Post by spullara »

dm8 wrote: post #49
spullara wrote: post #44

Earlier quoted context omitted.

Native apps were owned by the mobile group, not the individual teams. And they didn't get have the people to do it. I'm sure Marissa will rectify it.

Wow! This is news to me. Even mobile group didn't have people to do it. When every goddamn investor was pumping money into photo sharing apps. Flickr had the most popular photo-sharing app till 2008 and they missed the mobile tidal wave!

They may have missed the tidal wave, but I was posting mobile photos on Flickr in 2005 :(

http://www.flickr.com/photos/spullara/2904629/in/photostream...

Re: Yahoo Removes Registered Trademark (R) From Logo

#55

Post by fleitz »

alid wrote: post #35
lquist wrote: post #17

Good to see that there is real structural change afoot at Yahoo.

In a company of Yahoo's size and complexity structural change will always take a while to implement. They're no doubt revising everything from structure to value proposition and brand. I'm personally impressed at the changes implemented thus far - some visible quick wins and more importantly a focus on reinvigorating their culture.

Maybe they should stop focusing on value prop and brand. Instead focusing on services decent enough that you can host an image of your logo instead of having to ask Facebook.

Re: Yahoo Removes Registered Trademark (R) From Logo

#56

Post by damncabbage »

dm8 wrote: post #49
spullara wrote: post #44

Earlier quoted context omitted.

Native apps were owned by the mobile group, not the individual teams. And they didn't get have the people to do it. I'm sure Marissa will rectify it.

Wow! This is news to me. Even mobile group didn't have people to do it. When every goddamn investor was pumping money into photo sharing apps. Flickr had the most popular photo-sharing app till 2008 and they missed the mobile tidal wave!

This is the best telling of the history I've read so far:

http://news.ycombinator.com/item?id=1845592

Re: Yahoo Removes Registered Trademark (R) From Logo

#57

Post by masklinn »

zalew wrote: post #36
makecheck wrote: post #16

Earlier quoted context omitted.

It's always been that way. Remember the Windows 95 and Windows NT startup screens? Take this for instance: http://www.guidebookgallery.org/screenshots/winnt40 In particular: http://www.guidebookgallery.org/pics/gui/startupshutdown/spl... It wasn't uncommon for Microsoft to have their name mentioned 4 or 5 times on a single screen, alongside copyright symbols, trademarks, and other crap.

those screenshots were enhanced with adobe(r) photoshop(tm) software.

Adobe® Photoshop™

Re: Yahoo Removes Registered Trademark (R) From Logo

#58

Post by tomflack »

Interesting for me is the regional Yahoo (au.yahoo.com) is destined to receive zero benefit from Marissa's reign.

One thing I like about Google is they do have regional variants, but they're all pretty much the same.

Yahoo varies WIDELY with all the weird partnership deals they have struck with local companies over the years.

Re: Yahoo Removes Registered Trademark (R) From Logo

#59

Post by whatusername »

gergles wrote: post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

The counter-example is Steve Jobs: http://www.nextcomputers.org/forums/viewtopic.php?p=2209

(who used a Thinkpad for perhaps 12-18 months after returning to apple)

Re: Yahoo Removes Registered Trademark (R) From Logo

#60

Post by lessnonymous »

glhaynes wrote: post #18

Now ditch the exclamation point so you don't have to say "Yahoo!s."

Or at least update your style guide so the logo is "Yahoo!" but when in text it's ok to say "Yahoo".

Copywriting rule number one: If you have to use an exclamation point, you need to reword the sentence.

"He's fast, strong and can jump!" vs "Faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound."

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