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IPhone caused "crisis of design" at Samsung

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Re: IPhone caused "crisis of design" at Samsung

#51

Earlier quoted context omitted.

I don't assume that at all, it's why I say a one size fits all approach makes no sense. Different things have different costs to develop, different value, different life span, different barriers to duplication and so on. Some of the things Apple have been granted patents to they'd have done if they had no protection at all, others they may not have bothered with. But it's easy to look at the success of the iPhone and…

With consumer demand in mind. Don't you agree that if an invention didn't see the light of day, doesn't that mean there wasn't a market for it in the first place? Then why does it matters if that invention wasn't put in market, if consumers didn't want it in the first place? Remember we're not trying to give benefits for inventors for no reason. We're trying to give consumers something they want. We're not trying to…

Consumer demand doesn't necessarily equate to success or profit for the inventor.

Say you're a one man start up and you invent something really cool in your garage. You start marketing it, get a bit of leverage and sell a few. It's going great, you've got some orders, get some money from an investor, you've got a proper workshop and are growing nicely.

Then Samsung or Apple see what you're doing and think it looks cool. They get their factories up to speed and throw a few million dollars into marketing (that you don't have needless to say) and before you know it they're selling millions. Everyone wants it, consumer demand is off the chart and no-one cares a jot about you in your workshop any more because Apple and Samsung can make the thing cheaper and get it to consumers faster.

So, it made it to market, there's plenty of demand and yet where's the incentive for you to do anything when you have your next great idea other than go and get drunk in a ditch because you've got no desire to get screwed over again?

Yes the consumer benefits from cheaper devices but they also benefit from great people having great ideas and being incentivised to do something with them because they know they could get a reward.

And that's before we get into talking about how we do want to encourage failure because if we try 1000 long shots, even if 90% of them fail, we'll have more great stuff than if we try 100 things and half of them work out. research risks benefit the consumer in the long term.

Re: IPhone caused "crisis of design" at Samsung

#52

So, a friend of mine years ago after the iPhone came out purchased a Samsung pre-Android "smartphone". He bought it because it "looked like an iPhone" and did smartphone things like the internet and mp3's (sort of). He quickly realized that it was NOT an iPhone or even a very smart smartphone. Since you don't always get to use the phones in stores, you don't always know what you're buying. If it "looks like an iPhone…

Samsung Instinct?

Re: IPhone caused "crisis of design" at Samsung

#53

Earlier quoted context omitted.

I don't assume that at all, it's why I say a one size fits all approach makes no sense. Different things have different costs to develop, different value, different life span, different barriers to duplication and so on. Some of the things Apple have been granted patents to they'd have done if they had no protection at all, others they may not have bothered with. But it's easy to look at the success of the iPhone and…

With consumer demand in mind. Don't you agree that if an invention didn't see the light of day, doesn't that mean there wasn't a market for it in the first place? Then why does it matters if that invention wasn't put in market, if consumers didn't want it in the first place? Remember we're not trying to give benefits for inventors for no reason. We're trying to give consumers something they want. We're not trying to…

I don't agree with that at all. In theory if a product never sees the light of day, one can assume it is a bad product, but that's still a textbook example of a converse fallacy. I am a man with 10 fingers, thus all men have 10 fingers.

There is a reason "Shut up and take my money" is a meme. Look at the LightTable project that has been shown here on HN a few times over the past few months[1]. Take a look at the current state of popular IDEs. There are hundreds of common patterns shared between every one of them. Chris Granger comes around and shows a new idea and new paradigm for software engineering and everyone goes wild, a Kickstarter campaign starts up, and he gets to work on trying to get a product out the door that thousands of people want. For the sake of argument, lets say he fails to produce the product (personal issues come up and he has to quit, or whatever). Does that automatically make the project a bad product? Thousands of people still want to use it, over 7,000 people have already put money down in support of it. Are those people just idiots when it comes to choosing a hot new product and can't tell a doomed project from a good idea?

Consumer demand does not equal market success. There are hundreds of examples I could give of product features I've personally implemented for my work that have been thrown away because some stakeholder didn't see the value at the time it was shown, and on occasion that same feature gets requested later in the product's lifecycle.

[1] http://www.chris-granger.com/2012/04/12/light-table---a-new-...

Re: IPhone caused "crisis of design" at Samsung

#54

The simple fact is that before the iphone, many 'smart' phones were complicated horrible devices (badly designed from a hardware point of view) with very poor UI/UX. Then after the iphone they were all like the iphone in some way or another. If you ask any non-technical person out there they will say the same. The iphone set the benchmark. So I can understand why apple feels like folk are just ripping them off at tim…

What would be better for the users? Assuming the iPhone was better than what came before. Which action from incumbents would be best for users? a) Do not copy the iPhone. Make old ugly phones. (What blackberry did) Now users are stuck with old ugly phones. b) Make something different, not because it's better, but only for being different's sake. (what windows phone did) Forces users to adapt to something new instead…

We're not talking about making generic innovations in your products similar to the iPhone. We're talking specific non-innovative features: white handset on a green background icon, for example. A dock using the same color scheme. Identical curves, with a chrome border on a black case. A home button on the center bottom.

Many consumers buy the iPhone "because it's iPhone" - they can't even tell you half of its innovations. So you left out d, which is what Samsung did:

d) Build a device that usurps the panache of the iPhone

Re: IPhone caused "crisis of design" at Samsung

#55
Whether or not Samsung is going through some sort of "crisis of design", the pernicious nature of what Apple is doing is quite underestimated. They are trying to claim minimalism, the lack of distinction, as their own. It is the minimalism and efficiency dilemma.

Fact of the matter is that current state of technology places limits and barriers that should not be permitted for patent or copyright right up against. In fact, this effect will only concentrate even more as the physical nature of technology and innovation disappears as things get smaller and more concentrated.

With technology and design starting to crowd up against a barrier of physical form-factors, it becomes increasingly apparent that patenting and copyrighting should proportionally protect the change, the innovation, the added value; not the absolute.

The iPad and iPhone are not, in any significant way, unique. They are more marginal variations on existing technology and design than not. Capturing popular attention and leveraging inherent human desires is what garnered the devices and Apple so much fame and fortune, not the innovation or creativity. There is nothing unique about straight lines, exact curvature, shininess, sharp edges, and uniformity. Apple simply OCDed the shit out of their products. I applaud their designs and their configuration of technology, but much of it is not sufficiently unique to warrant patenting or copyrighting.

Where do you draw the line, and will Apple (or any other corporations for that matter) be allowed to draw that line right around their interests, products, and designs in a self-serving manner...essentially corporate gerrymandering?

Tongue-in-cheek, so no need to tell me how stupid I am, but we may as well allow for the patent on anything that is different than what existed prior if we are going to allow patenting and copyrighting of what is defined by hardly more than the technological limitations. Should one be allowed to patent a tablet that is 5 mm thick because it is thinner than a 6 mm tablet?

When you patent fundamental constraints, you might as well patent and copyright going from point A to point B and sue everyone that doesn't go through point C to get to point B. You are essentially trying to force complexity and inefficiency because you have hijacked simplicity and efficiency.

Re: IPhone caused "crisis of design" at Samsung

#56
Completely off-topic, but I hate seeing "IPhone..." on HN submissions.

Please change the title to " iPhone caused..." (i.e. add an space at the beginning), and the stupid auto-capitalization system will be fooled.

see here for a submission with lowercase i at the beginning: http://news.ycombinator.com/item?id=4306480

Re: IPhone caused "crisis of design" at Samsung

#57
post #49

Earlier quoted context omitted.

I don't think that this is intended as a smoking gun, it's one part of a picture Apple want to build up - that Samsung were highly aware of the iPhone, were actively assessing it's design in comparison to their products, and that this path ultimately lead to them copying significant elements. In that context I think it's damaging to Samsung as it's hard to say it doesn't show a little part of that picture, but obviou…

Well, of course they were. Everyone was. The iPhone was a groundbreaking, hugely disruptive device. And everyone else's products sucked in comparison. And Samsung knew it, and wanted to know why. This very much seems like a misdirected argument, at least from the ethical perspective. The question isn't whether or not Samsung was trying to emulate the elements that made the iPhone a success, the question is to whether…

> The question isn't whether or not Samsung was trying to emulate the elements that made the iPhone a success, the question is to whether it should be allowed or not. A world where that kind of "copying" is disallowed isn't one I want to live in.

But that's not what this case is about.

Apple is claiming that Samsung copied their product's aesthetics to mislead consumers. That's why Apple is suing Samsung.

And truthfully, I don't want to live in a world where that sort of copying is allowed.

Re: IPhone caused "crisis of design" at Samsung

#58
post #53

Earlier quoted context omitted.

With consumer demand in mind. Don't you agree that if an invention didn't see the light of day, doesn't that mean there wasn't a market for it in the first place? Then why does it matters if that invention wasn't put in market, if consumers didn't want it in the first place? Remember we're not trying to give benefits for inventors for no reason. We're trying to give consumers something they want. We're not trying to…

I don't agree with that at all. In theory if a product never sees the light of day, one can assume it is a bad product, but that's still a textbook example of a converse fallacy. I am a man with 10 fingers, thus all men have 10 fingers. There is a reason "Shut up and take my money" is a meme. Look at the LightTable project that has been shown here on HN a few times over the past few months[1]. Take a look at the curr…

I didn't say demand will always inevitably lead to new products on the market. I said that if there's no demand for an invention, then the consumers won't care that it didn't go to market.

Re: IPhone caused "crisis of design" at Samsung

#60
post #3

From what I can see, that memo isn't anything that any company wouldn't produce internally when faced with such a strong competitor, and it doesn't imply that they wanted to outright copy the iPhone, but good luck convincing a judge of that... Also, did their lawyer fuck up by mentioning the memo? I'm not well aware of how these things work.

This is the distinction between what is "legally" provable and the court of public opinion.

When you look at from a consumer's point of view, it looks pretty damaging. When you start to look at what Apple legally can prove, this memo is not that damning. Like you stated, it says they wanted to use a similar design and UX, but never stated they would copy it verbatim.

It's just not the smoking gun Apple attorney's are probably looking for.

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