51–60 of 63 posts
I hate to be that guy, but point 5 under what not to do should not have an apostrophe for the word "gurus" Edit: I got downvoted for this comment, but the author has made the change. My sacrifice was not in vain!
I should have left a comment: thanks for pointing that out, I made the change indeed!
Earlier quoted context omitted.
I didn't take it that way, though I could be wrong. > I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp > It looks like they made a change to their home page but didn't update it... anyhow, the correct link is here: http://www.FixedURL.org/ I think both of those URLs are third parties and supposed to be the content that the site used to link to. Then the email template goes on wi…
Ah I see, you're supposed to actually find the fixed link and then send it along with your own links. I guess that's slightly better.
> Write good content Then why do pages at the top of search results for everyday searches like recipes all have that godawful life-story blogspam structure? Those sites are the polar opposite of “good content” and yet they hit the top rankings regardless. Nobody writing in good faith sets out to write “content”. Anybody whose objective is “content” is not to be trusted. No, the way to get top ranking is to throw your…
The article is an SEO guide for startups, not recipe blogs, which exist in a separate category of SEO gamification.
Startups usually get their SEO hits by writing detailed guides on something tangentially related to their product. For example, I will see posts from Lucidchart's website when I'm looking up "process mapping template". They've created a lengthy web page discussing different types of process mapping, and include downloadable templates.
I had never heard of Lucidchart before, they appear to be a competitor to MS Visio. I ended up signing up for an account, but ultimately felt it wasn't right. I wouldn't have signed up at all if I felt the article I discovered wasn't useful.
Of course you can choose not to bother with SEO at all and hope your website magically generates qualified leads.
> Do not create your own blogging engine > This one is for tech folks specifically. Use Wordpress, Webflow, Hugo or whatever you want, but do not created your own engine. Creating your own engine is a lot of work and a big waste of time. Is this meant in the sense that existing blogging engines have good defaults with regard to SEO, and if you did it on your own you'd spend a lot of time figuring out by trial and err…
Look at any HN post about personal websites. This community is more interested in discussing their SSG tooling than actually ever writing anything on that over-engineered Markdown converter.
This site is auto-blocked by my organization's internet filter and is categorized as 'high-risk'. I wonder if it is because of the some techniques or examples shown?
Respectfully, this is basically the equivalent of "here's how to build a house" * Buy some land * Buy some wood * Pour some concrete * Hammer the wood together on top of the concrete * Put on a roof There ya go, you know how to build a house! And to that end, SEO is simple on the surface - Make sure your site is super easy to crawl and loads super fast. Write search keyword-optimized content. Build (or as the modern…
> But none of those things are really that easy, in that they all take time, expertise, and honestly some times a chunk of luck And quite honestly, they don't even work anymore. The Buzzfeeds of the world kind of killed SEO as a viable organic traffic strategy.
Startups aren't competing for the same keywords as Buzzfeed.
Another tip is that Google is not the only search engine
> Write good content Then why do pages at the top of search results for everyday searches like recipes all have that godawful life-story blogspam structure? Those sites are the polar opposite of “good content” and yet they hit the top rankings regardless. Nobody writing in good faith sets out to write “content”. Anybody whose objective is “content” is not to be trusted. No, the way to get top ranking is to throw your…
Recipe blogs all suck because it’s nearly impossible to make money just publishing recipes. So every single one has to do the worst stuff just to barely survive. Song lyrics are a similar area.
If you want to see a strong SEO play supporting a product, look up almost anything related to film production, like “line producer” or “second assistant director” or “call sheet.” I bet you find a studiobinder.com link in the top 5 results. They publish a ton of super helpful and easy to understand content about how movies get made. And they make money via sales so they have no ads in the content.