Boring SEO guide for the non-lazy
boringseo.org
Boring SEO guide for the non-lazy
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Re: Boring SEO guide for the non-lazy
#2Good framing on the boring and non-lazy.
Re: Boring SEO guide for the non-lazy
#3Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site.
The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy meaning of "good". There are specific actions you can take -- (BTW, this is where you actually do worry about keywords.) Put the keywords you care about in the title, in the meta description, in headers, and in the content. This proves to the algorithms that the term really is accurate for this page. Do not spam keywords in meta tags, be accurate and selective. Use header tags to actually hold content headers. And make sure your HTML is valid. A few years back, I'd get really easy SEO gigs, with awesome search improvements, just by running a site through the w3c validator and fixing any problems that are listed.
Once that is done, you'll start getting better placement in results. Afterwards, people will follow the link and read your content - at this point, Google watches whether or not they come back to their results and follow more links. If your content is engaging enough to satisfy them so they do not go back for more results, you'll get the final boost you need to stay at the top of the results.
Re: Boring SEO guide for the non-lazy
#4Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site. The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy…
Finally! I hate the whole "keyword" thing because it makes your writing terrible (IMO). Of course you want the keyword and meta stuff to make sense but getting all these messages about "use your keyword here, here, and there" is just too much.
Re: Boring SEO guide for the non-lazy
#5I highly recommend "Blogging for Business" by AHrefs. It's free.
Re: Boring SEO guide for the non-lazy
#6Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site. The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy…
I find it hits the chicken and egg problem though. If you are starting out, most people end up on your business website/blog using keyword searches from Google or other search engines. Otherwise it is pretty hard from the get-go as a relatively unknown individual or company to generate content and hope it gets found.
Re: Boring SEO guide for the non-lazy
#7Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site. The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy…
I agree writing good content and the tips you share about the title, meta description, headers, and valid html are spot on in my experience.
Here's a small tweak that helped me with one of my articles.
I wanted an article to rank higher when people searched for "slack user groups". Initially I had a question h2 with "What are Slack user groups?" and the first sentence started with "user groups allow you to group people...".
I got a tip from a friend that I could add "Slack" somewhere near "user groups" to help with ranking. So I changed the sentence to start with "Slack user groups allow you to..." and it improved my ranking by 6 about a week later.
Re: Boring SEO guide for the non-lazy
#8Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site. The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy…
> The only SEO you need to worry about for your own business site is "Write Good Content".
I provide SEO services to small businesses. Content creation alone is not enough, you'll eventually hit a wall. Just like creating a Facebook page/Twitter account and posting to it is not enough (anymore).
"Build it and and they will come" doesn't work on the Internet when your new website is an island in the middle of an ocean of websites. Backlinks are the other side of the coin, and while I don't' agree with the advice in this particular article you can do everything else wrong, and with good backlinks you'll rank well.
Re: Boring SEO guide for the non-lazy
#9Anything that starts with talking about "your keywords" mean it is still written for people who are trying to get any site, about any thing, to have good rankings in hopes of future monetization... which is not the same thing as trying to get good rankings for your specific site. The only SEO you need to worry about for your own business site is "Write Good Content". And that does not have to be the vague wishy-washy…
> The only SEO you need to worry about for your own business site is "Write Good Content". I provide SEO services to small businesses. Content creation alone is not enough, you'll eventually hit a wall. Just like creating a Facebook page/Twitter account and posting to it is not enough (anymore). "Build it and and they will come" doesn't work on the Internet when your new website is an island in the middle of an ocean…
Enough for what? I've done my share of small biz consulting, and the discussion circles around why they want a web site to begin with. Honestly, I have yet to meet a small biz owner who gives a crap about the web site for its own sake. It needs to contribute to their larger goals. That is not always growth... I've worked with folks who are already at capacity for their size and want streamlined communications, not growth. Maybe a few forms for their customers to submit info to them, make appointments, etc.
Maximizing search placement is sometimes useful for small biz sites, but it is never a goal in and of itself - it is a tool. SEO approaches need to regard it as such.
Re: Boring SEO guide for the non-lazy
#10Respectfully, this is basically the equivalent of "here's how to build a house"
* Buy some land
* Buy some wood
* Pour some concrete
* Hammer the wood together on top of the concrete
* Put on a roof
There ya go, you know how to build a house!
And to that end, SEO is simple on the surface - Make sure your site is super easy to crawl and loads super fast. Write search keyword-optimized content. Build (or as the modern SEOs like to say "earn") links from high authority sites.
But none of those things are really that easy, in that they all take time, expertise, and honestly some times a chunk of luck (go and try to get a backlink from a site like Business Insider in the next 3 months, it takes a lot of stars aligning).