Things Real People Don't Say About Advertising

Post by SkyMarshal » Sat, Jan 15, 2011, 4:01 AM UTC

aphyr wrote: post #48

alexophile wrote: post #28

You could just as easily make a blog "Things Real People Don't Say About Your App" "I like the functionality, but it doesn't follow best practices." or "Things Real People Don't Say About Science" "These findings are compelling, but I'd like to see some corroborating studies in peer reviewed journals". Any consumer facing industry is going to have a world of jargon that is inaccessible or ridiculous to the layperson.…

"These findings are compelling, but I'd like to see some corroborating studies in peer reviewed journals" Uhh, I say exactly that on a monthly, if not weekly, basis.

Post by jodrellblank » Sat, Jan 15, 2011, 4:39 AM UTC

j_baker wrote: post #42

alexophile wrote: post #28

You could just as easily make a blog "Things Real People Don't Say About Your App" "I like the functionality, but it doesn't follow best practices." or "Things Real People Don't Say About Science" "These findings are compelling, but I'd like to see some corroborating studies in peer reviewed journals". Any consumer facing industry is going to have a world of jargon that is inaccessible or ridiculous to the layperson.…

Actually, I like the idea for "Things Real People Don't Say About Your App": "Clearly this app is unusable because it doesn't follow HIG" "This minimum viable product just isn't minimal enough" "This site works with just me on it, but I don't think it will scale to millions of users"

Post by biot » Sat, Jan 15, 2011, 5:41 AM UTC

100k wrote: post #32

ggchappell wrote: post #11

Interesting. But I disagree with a number of them. > I love the copy, but it feels off brand ... I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange. Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell. > If only this solution was more scal…

> Isn't this a huge reason for people going to blogging platforms? Yes, but that's not what it's lampooning. TONS of ads and websites invite people to "share their story" or try to take advantage of user generated content. It's a cheesy cop out. No one wants to share their Doritos story on the Doritos website.

Post by fdhjtyjkty » Sat, Jan 15, 2011, 11:31 AM UTC

Post by kpozin » Sat, Jan 15, 2011, 6:03 PM UTC

p_nathan wrote: post #50

Stormbringer wrote: post #43

In the real world, people hate advertising . This is why as an app developer I am deeply sceptical about Google's model. Okay, so the consumer saves a buck, but then you chip away at their goodwill every time you show an ad. And note, when you're showing an ad, to make it effective you have to make it intrusive, you either have to lock them out of the free functionality for a while or you need to make it eye-catching…

The right kind of advertising is pretty awesome, because it provides value for me. Right now, Stack Overflow and Amazon have the best ads out there, IMO. SO took a while to get decent ads too. I watched some stuff on Hulu the other day. Fancy cars, teeth whitening commercials, drugs I don't ever anticipate using, and other useless stuff to me was marketed at me. That's just not a good ad model I think. I would love t…