Things Real People Don't Say About Advertising
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Things Real People Don't Say About Advertising
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Re: Things Real People Don't Say About Advertising
#2Maybe not, but those things may still wield pretty heavy influence. Advertising is a strange world of subconscious desires and difficult-to-rationalize preferences (colors and shapes of buttons, for example).
Re: Things Real People Don't Say About Advertising
#3The best ones work because they use great stock photography where the shots convey a clear message: http://media.tumblr.com/tumblr_lexcpscLrw1qziezc.jpg
Re: Things Real People Don't Say About Advertising
#4> I wonder if my user experience is living up to their intentions
I think this a lot, actually.
> Hooray, we fall into the correct segment
If segment means target demographic, then I think this a lot too.
Re: Things Real People Don't Say About Advertising
#5Maybe not, but those things may still wield pretty heavy influence. Advertising is a strange world of subconscious desires and difficult-to-rationalize preferences (colors and shapes of buttons, for example).
The captions are hyperbolic and quite funny, but perhaps funnier is the fact that our unconscious brains do have these kinds of reactions (though muted, of course).
From an article I read the other day:
"The cognitive revolution of the past thirty years provides a different perspective on our lives, one that emphasizes the relative importance of emotion over pure reason, social connections over individual choice, moral intuition over abstract logic, perceptiveness over I.Q."
- http://www.newyorker.com/reporting/2011/01/17/110117fa_fact_...
Re: Things Real People Don't Say About Advertising
#6> I wonder if my user experience is living up to their intentions I think this a lot, actually. > Hooray, we fall into the correct segment If segment means target demographic, then I think this a lot too.
> I think this a lot, actually.
By "real people" they mean "people who don't read HN".
Re: Things Real People Don't Say About Advertising
#7If anyone wants to see an incredible look into how Sigmund Freud's research was turned around to manipulate people into consuming more, then Adam Curtis' excellent The Century of The Self is available to watch here: http://thoughtmaybe.com/video/the-century-of-the-self
If you've never seen an Adam Curtis documentary before, this is a good one to start with. His style and delivery is unique among documentary filmmakers and is definitely worth a watch.
Re: Things Real People Don't Say About Advertising
#8http://tpdsaa.tumblr.com/post/2724755436/submitted-by-tomheg
By far the best.
Re: Things Real People Don't Say About Advertising
#9In case you're wondering -- yes, the non-real people in the ad world say this shit -- all. the. time. And without irony.
Re: Things Real People Don't Say About Advertising
#10The best ones work because they use great stock photography where the shots convey a clear message: http://media.tumblr.com/tumblr_lexcpscLrw1qziezc.jpg
