That One Weird Trick: > We eventually identified a psychological trick: > 1. Set the app’s Instagram profile to Private. > 2. Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!” > 3. Follow the targeted users. > 4. Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access) > 5. At 4:00PM when school gets out (The Gol…
The Royal Horticultural Society are really upping their social media game.