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Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens

buzzfeednews.com

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Re: Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens

#4
I don't think this practice is shady in any way or manipulative like what Facebook has done in several instances. They used some techniques to raise curiosity and get some engagement. That's just Marketing 101, with the execution method being different for this target.

Also, so much fluff to get to the point? Buzzfeed, these articles could be much better reads with some editing to cut down the length, avoiding repeating points a few times and getting to the crux of the matter quickly.

Re: Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens

#7

The entire field of marketing is hinged on applied psychology. The way that this article frames basic marketing techniques in a negative light simply because Facebook used them is the pinnacle of sensationalism.

I don't disagree, but I think it commands a certain level of "is this really good for us long term?" to ask if the fact that hundreds if not thousands of PhD holding scientists have had their collective efforts devoted to making people buy as much, download as much, consume as much, watch as much, etc. as they possibly can?

I mean marketing is marketing and always has been, but where it is today the Mad Men era marketing guys couldn't have DREAMED of having. You can now target demographics with laser precision and choose the exact sort of message that's going to hit the hardest. I mean I'm all for marketing fluff and a certain level of salesmanship, that's what capitalism is based on. But you've got actual scientists putting their best foot forward to get Joe Everyman to buy, download, watch, play, stream, etc. and all the discussions I see about this paint it as even odds. That's laughable. Joe doesn't stand a fucking chance, and we all know it, and we all just keep acting like that's ok.

Re: Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens

#8

I don't think this practice is shady in any way or manipulative like what Facebook has done in several instances. They used some techniques to raise curiosity and get some engagement. That's just Marketing 101, with the execution method being different for this target. Also, so much fluff to get to the point? Buzzfeed, these articles could be much better reads with some editing to cut down the length, avoiding repeat…

> Also, so much fluff to get to the point? Buzzfeed, these articles could be much better reads with some editing to cut down the length, avoiding repeating points a few times and getting to the crux of the matter quickly.

Buzzfeed's "News" Articles Used Psychological Tricks To Make Teens Think They Were More In-Depth and Professional Journalism-y Than They Actually Are

Re: Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens

#9
That One Weird Trick:

> We eventually identified a psychological trick:

> 1. Set the app’s Instagram profile to Private.

> 2. Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!”

> 3. Follow the targeted users.

> 4. Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access)

> 5. At 4:00PM when school gets out (The Golden Launch HouseTM), add the App Store URL to the profile.

> 6. Finally, make the profile Public

> This notified all students at the same time that their Follow Request had been accepted—and they subsequently visited our profile, looked at our App Store page, and tried the app.

What Happened Next probably won't Shock You!

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