Earlier quoted context omitted.
If the data collected is not personally identifying data, then GDPR is not interested in it. Maybe it is PII, but the quoted policies don't say that. > We may also use cookies, device information and IP addresses, along with clear GIFs, cookies and third party services to help us understand in the aggregate how users engage with our products, …
This brings up a interesting point: cookies are not just for user/session identification. Yes that's how the majority of the apps work but instead, it's totally possible to use cookies to customize a site's experience, feature by feature. A cookie for the theme, a cookie for the font prefs, etc. Yet most sites still insist on logging the user in to customize the experience, and rely on some central storage to determi…
Cookies get sent with most requests as headers so you're unnecessarily bogging down requests with data unrelated to the session.