Earlier quoted context omitted.
Yeah, but they're also operating in the "maker space", where ten people all pitch in $250 and buy a tool for everyone else to use. That $2400 buys you a tool that everyone, including kids, can use, as opposed to a real CnC machine that requires someone to become an expert operator needing to babysit anyone else who has an idea that requires CnC work. This tool has zero appeal to commercial operators. But it's _INCRED…
I dunno that this is really any easier to use than a Shapeoko, which is $1900 for the largest version (33" x 33" x 3" working area) with router included. The software for Shapeoko is pretty idiot proof, it can do a 2D carve from an SVG file with no more difficulty than the Origin, while you also have the ability to do 2.5 and 3D operations, which I don't think the Origin can do very well if at all. There's some cases…
But for people who have never understood any of those tools on a low level, it remains indistinguishable from magic.
Thus, this tool is far more accessible to a complete novice, in terms of what they are comfortable exploring.