Contrast that with a site like this:
It tells you exactly what it does in one sentence, and that sentence is the only one on the page. Despite that, it's probably not as popular as the vague sites being complained about here.
Tell me what your company does
51–60 of 195 posts
Re: Tell me what your company does
#52There's a good reason for this, and it's not (directly) to get you on the phone & up-sell you.
These landing pages are optimised for conversion, which means they're targeted at the niche who are most likely to convert already - and for bigger, specialist firms, that niche quite likely already knows the essence of what the company does.
Because these users are also likely evaluating competitors at the same time, the pressure is on the company to differentiate - and one way to do that is to tout your high level values.
"We're not just an X, we are an X which gets your need for Y unlike $competitor"
All of this isn't to say that incomprehensible websites are good, of course. There are ways to express how you're way up maslow's heirarchy without being completely confusing.
Re: Tell me what your company does
#53I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
I ignored your warning and tried to watch it. After about a minute and a half of non-sequitur platitudes, I couldn't take it anymore!
Edit: It's fascinating like a train wreck. Imagine using this as the script for a scene where someone is on the phone with their dad, who is in a room with a bomb that will detonate exactly 3 minutes and 6 seconds from now (but we compress it to 2 minutes because the actor will be saying the lines very fast) and the dad hurriedly and tearfully tries to deliver all the advice he can cram in. As he remembers things to say in pretty much random order, he blurts them out.
Re: Tell me what your company does
#54I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
"The First A.I. Big Data Marketing Cloud for BlockChain"
This is pure comedy.
Re: Tell me what your company does
#55There are two ways to tell people what a company does:
1. Explain the value of what you do 2. Explain how it's implemented
The Optimizely example in this article is the former, though the headline is not great. The subhead is pretty decent.
Optimizely could easily say "we're an application for testing different versions of your app", which is true and explains what they literally do.
In my experience, if you care about conversions, "explain the value" wins. People who believe they need experimentation don't mind digging for implementation. But they want to know you'll make them more money, or do something else to improve their lives.
This is weird for people like me, I'd usually rather read the README version of a product. But I'm not the one making buying decisions for Optimizely or an agency.
Re: Tell me what your company does
#56I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
Re: Tell me what your company does
#57> the more expensive the service a B2B company provides, the more incomprehensible its website > I think the big companies do it to get you on the phone — so they can upsell. I was thinking these things, and then BOOM, he says what I'm thinking haha. These are sales oriented companies. By contrast, B2C is quantity oriented. They need more customers buying their mostly undifferentiated price tiers. Selling expensive p…
You may want to get them "confused" (or, to use a more positive phrase, excited), but crucially, you don't want them to get sticker shock. Most software is essentially free on the margin. You don't want to leave $20k on the table by scaring them with a $40k price tag, but you also don't want to charge someone who'd be happy to pay you $50k tens of thousands less, just because you felt called to put a number on your website.
Re: Tell me what your company does
#58I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
"The First A.I. Big Data Marketing Cloud for BlockChain" This is pure comedy.
OK granted it has AI, big data, cloud and blockchain, but is it social? That's what I wanna know. Never forget social, because that's what leads to viral. Also engine. We need an engine. If it was a viral AI bigdata social marketing cloud engine for blockchain, then you'd have something.
Re: Tell me what your company does
#59My startup is focused on customer-oriented experiential personalized relationship-building solutions by leveraging distributed smart reactive coin offerings powered by unsupervised blockchain adversarial deep learning supported by containerized self-driving car clouds. Investors plz line up, take a number, and contact me thru PM.
[deleted]
Re: Tell me what your company does
#60I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…
"Life goes on" is rich coming from Gurbaksh Chahal, a guy that kicked his girlfriend 117 times.
http://www.newyorker.com/tech/elements/gurbaksh-chahals-ugly...