Earlier quoted context omitted.
I think you nailed it. Their 40% gross profit margin is quite infuriating. Particularly since they're just milking the franchise by now, rather than actually innovating.
I'm ever curious about this topic - what do you define as innovation?
The last Apple-ish innovation I saw out of Apple was that "magic" touch-pad that just feels like you're pressing it down, even though you are not.
What they have done recently with the new Macbook Pro and iPhone 7 does not really qualify as "innovation" - they have reduced functionality (CPU power/battery and headphone jack, respectively) - and in turn made the goods thinner and prettier.
Some people might say that OLED display they installed on top of the keyboard instead of old-school function keys might be an innovation. I disagree - it's not functional (it changes over time, non-newbies don't look at the keyboard, it kills muscle-memory), but it's so, so, pretty. Hence it's another step towards a piece of jewelry rather than something that just works.