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Earlier quoted context omitted.
The only reason I can think of, is you can use a USB-C-to-Lightning cable and use it as a fast charger for iPad Pro.
Eh? They can put the intended cable in the box, any other use you want to get out of it - bring your own cable. This is selling a device that is not fit for purpose especially since apple says to use their chargers and cables only.
It seems obvious that Apple is trying to reach iPhone-like levels of gross margin in the Mac lineup. Prices of the new Macbook Pros are getting ridiculous. I'm pretty sure that's why they are getting out of the display business; they wouldn't be able to sustain their ridiculous margins, so they leave that part to someone else.
According to around 1:50 of https://youtu.be/zkOKtwiceVw , Apple hid the extension cable inside the box underneath everything else.
http://www.apple.com/shop/product/MNF82LL/A/87w-usb-c-power-...
Is there a reason why the power adapter wouldn't include a USB-C cable? Can it be used without it? Does the power adapter work with older Macs using a different cable? I'm not trying to forgive apple, I'm trying to understand why/how a decision like this could be made.
According to around 1:50 of https://youtu.be/zkOKtwiceVw , Apple hid the extension cable inside the box underneath everything else.
Here's the video at 1:50: https://youtu.be/zkOKtwiceVw?t=110
According to around 1:50 of https://youtu.be/zkOKtwiceVw , Apple hid the extension cable inside the box underneath everything else.
Too far? Apple is a luxury good. You are buying the Prada, the Audi/BMW/Benz/etc of laptops - they position themselves at the high end market and will extract as much margin as they can from that market. These price increases follow suit with their aspirational positioning. There is no "too far", just what their target market with a lot of discretionary income will still purchase.
Of course, their watch foreshadowed all of this. They are not interested in solving problems; they want to turn into a Prada/Chanel/Hermes/LV style super luxury brand.
Two complete power supplies for a MacBook Pro cost more than the ThinkPad my dad is running Creative Cloud and Visual Studio and whatever else on. With huge financial jump in the barrier of entry with these MacBook Pros, and with my Mac Mini no longer being supported with this release of mac OS why would I (and I suppose many others) still want to touch the Mac ecosystem with even a ten-foot pole? I think Apple is pu…
Too far? Apple is a luxury good. You are buying the Prada, the Audi/BMW/Benz/etc of laptops - they position themselves at the high end market and will extract as much margin as they can from that market. These price increases follow suit with their aspirational positioning. There is no "too far", just what their target market with a lot of discretionary income will still purchase.
There is a "too far". When it slides from being an expensive good tool to a very expensive luxury item mostly used for show. It's a lot easier to be pretty than to solve (new) problems. Of course, their watch foreshadowed all of this. They are not interested in solving problems; they want to turn into a Prada/Chanel/Hermes/LV style super luxury brand.
The Watch Edition showed that there's a step too far for them, but it's not the definition you used. Nobody bought the thing. We had to get into the five figures for that to happen, though, and it's because Apple didn't fully understand the luxury watch market isn't entirely driven by how expensive the thing is.
That said, Apple has been pushing the luxo market for quite some time, even before the watch. There has almost always been cheaper items than Apple products that fulfill roughly the same niche. iPhones are often a status symbol, and now having the newest one is, now that they are ubiquitous.
The fact that they are somehow supremely useful sometimes falls out for the sake of design. Remember the little iPod shuffle that had absolutely no buttons that they marketed like jewelry? What about the headphone-less iPhone 7 or the Thunderbolt 3 / USB-C only new MBP? Going older, what about the 20th Anniversary Mac, the G4 Cube, or the iMac which didn't come with a floppy drive and nearly everyone bought that Bondi Blue SuperDrive thing?