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Why Quirky Failed

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Re: Why Quirky Failed

#51
post #16

> Visionary founder with the perfect background... > Disrupting the incredibly horrible experience of inventing a physical product... > Top-tier investors... > Board of directors stacked... > Crazy high community engagement... > ...an exceptional team of engineers, designers, marketers... > So if everything was so good, how did the company spend $180M of investors’ money, sell very little product, replace the founder…

Exceptional engineers? There's a Quirky cable guide on the desk in front of me, and if the engineers who worked on that were exceptional, then I posit that they didn't get enough time to work on the product.

It's a fine concept, no question. But a few more iterations would have helped it. I get an impression that Quirky wanted to push out things quickly, not spend a lot of company hours obsessing over the precise width of the cable gaps or how smooth the plastic should be.

Re: Why Quirky Failed

#52
post #46

Earlier quoted context omitted.

Shitty products. I had a Quirky Wink Spotter and it was just shy of usable. How they failed (for over a year!) to issue a software update that fixed the problem of getting hundreds of push notifications every time the thing moved, I will never understand. Coalescing was not in their vocabulary. This was not an exceptional team of engineers, by any stretch. It was apathetic people who knew how to cobble stuff together…

Seriously, let's be honest, who wants to buy pieces of plastic that are minute improvements over existing products? Their best seller was a multi-jointed power strip. [1] The rest were half baked ideas from inventors that have no desire to scale their business. They were pumping out products that were decided in an echo chamber of inventors, not consumers. It's a great idea, but not enough premarket research was done…

I have one of those power strips. It's really great!

I usually keep it in a simple tight circle. Right now it has a couple of MacBook Pro AC adapters, another AC adapter for a network switch, and a few regular AC plugs.

It's super easy to arrange it to fit all kinds of power plugs without them getting in the way of each other.

Re: Why Quirky Failed

#53

Earlier quoted context omitted.

Seriously, let's be honest, who wants to buy pieces of plastic that are minute improvements over existing products? Their best seller was a multi-jointed power strip. [1] The rest were half baked ideas from inventors that have no desire to scale their business. They were pumping out products that were decided in an echo chamber of inventors, not consumers. It's a great idea, but not enough premarket research was done…

I have one of those power strips. It's really great! I usually keep it in a simple tight circle. Right now it has a couple of MacBook Pro AC adapters, another AC adapter for a network switch, and a few regular AC plugs. It's super easy to arrange it to fit all kinds of power plugs without them getting in the way of each other.

That's awesome that you're enjoying it! I'm just saying, they spent a ton of time/money on vetting ideas, R&D, and manufacturing, just to have it knocked off for $5 to $15 [1]. Why did they make such risks by manufacturing before gauging demand? A simple pre-order or crowdfunding campaign where fix batches were pre-sold and repeated until steady orders came in would make sense.

[1] http://www.alibaba.com/product-detail/New-Universal-Surge-Pr...

Re: Why Quirky Failed

#54

Earlier quoted context omitted.

Seriously, let's be honest, who wants to buy pieces of plastic that are minute improvements over existing products? Their best seller was a multi-jointed power strip. [1] The rest were half baked ideas from inventors that have no desire to scale their business. They were pumping out products that were decided in an echo chamber of inventors, not consumers. It's a great idea, but not enough premarket research was done…

I have one of those power strips. It's really great! I usually keep it in a simple tight circle. Right now it has a couple of MacBook Pro AC adapters, another AC adapter for a network switch, and a few regular AC plugs. It's super easy to arrange it to fit all kinds of power plugs without them getting in the way of each other.

[deleted]

Re: Why Quirky Failed

#55
post #16

> Visionary founder with the perfect background... > Disrupting the incredibly horrible experience of inventing a physical product... > Top-tier investors... > Board of directors stacked... > Crazy high community engagement... > ...an exceptional team of engineers, designers, marketers... > So if everything was so good, how did the company spend $180M of investors’ money, sell very little product, replace the founder…

I had the same reaction when I read that passage. By the end of the piece, though, I thought it was pretty clear that the author is trying to make the point that the "right characteristics" aren't what matters; what matters is knowing your customers and running a learning organization that, week after week, gets better and better at serving their needs. From later in the article: >"Quirky never iterated on its produc…

That's the thing. These are basics. If an exceptional team couldn't figure it out, maybe they weren't exactly an exceptional team...

Re: Why Quirky Failed

#56
post #38

This is one of those stories where I initially go "wait, quirky failed?" and then I think of the Quirky Eggminder that I purchased and realize, "yea, that product really did make me a sad and angry customer." For those who don't know, the eggminder was a wifi enabled egg carton paired with a smartphone app that tells you how many eggs you currently have, how old each egg is, and notifies you when you need more eggs.…

Then you're gonna love the product which is a wifi enabled battery monitor paired with a smartphone app that tells you the current charge of a battery. Actually the fridge lightbulb might have been a better place to source power. But given a product description like eggminder, I would assume the company would fail anyhow. While there may be some people who need eggminder v2.0, there aren't very many of them. Eventual…

so for IoT we just need usb-c rails all over the place :D

Re: Why Quirky Failed

#57
post #46
post #16

> Visionary founder with the perfect background... > Disrupting the incredibly horrible experience of inventing a physical product... > Top-tier investors... > Board of directors stacked... > Crazy high community engagement... > ...an exceptional team of engineers, designers, marketers... > So if everything was so good, how did the company spend $180M of investors’ money, sell very little product, replace the founder…

Shitty products. I had a Quirky Wink Spotter and it was just shy of usable. How they failed (for over a year!) to issue a software update that fixed the problem of getting hundreds of push notifications every time the thing moved, I will never understand. Coalescing was not in their vocabulary. This was not an exceptional team of engineers, by any stretch. It was apathetic people who knew how to cobble stuff together…

That's precisely what the article says: instead of improving and iterating on their product, they just moved on to building something else as soon as the first version is released.

Re: Why Quirky Failed

#58

Earlier quoted context omitted.

How can this have been a thing? First, eggs don't need to be refrigerated; they keep at least a week at room temperature. Second, they can be bought in lots of 6, 12, 18, and 36 in most supermarkets; choose based on your rate of consumption. Third, they're dirt cheap, typically less than 25 cents apiece. We're talking Vessyl levels of pointlessness here.

Are you European? The reason I ask is because the US and the EU take opposite approaches to the issue of egg safety. In the EU eggs are not allowed to be washed before sale, that means the eggs retain their natural anti-bacterial coating from when they are laid, so they are naturally microbe resistant and that's why European eggs are not refrigerated in the store. In the US they mandate that eggs must be washed befor…

There are different patterns for egg storage even in Europe, with or without fridge, etc. In any case, I use the "floating egg" test every time I cook an egg. If the egg floats in water, I don't eat it. No need for a dedicated device.

Re: Why Quirky Failed

#60
post #51
post #16

> Visionary founder with the perfect background... > Disrupting the incredibly horrible experience of inventing a physical product... > Top-tier investors... > Board of directors stacked... > Crazy high community engagement... > ...an exceptional team of engineers, designers, marketers... > So if everything was so good, how did the company spend $180M of investors’ money, sell very little product, replace the founder…

Exceptional engineers? There's a Quirky cable guide on the desk in front of me, and if the engineers who worked on that were exceptional, then I posit that they didn't get enough time to work on the product. It's a fine concept, no question. But a few more iterations would have helped it. I get an impression that Quirky wanted to push out things quickly, not spend a lot of company hours obsessing over the precise wid…

It's the difference between "50 so-so products a year!" and "10 brilliant products a year!"
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