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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

electrek.co

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#491

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

You're out of touch with the working class. Some people practically live in these trucks. A little comfort goes a long way toward making their day bearable. Leather is easy to clean, power adjustment makes the seat more comfortable. Auto wipers, climate, etc., help them focus on the calls they're taking. And so on. Fleets of these are bought for commercial purposes as well. Companies wouldn't spend that kind of money…

Brother, people are scraping by right now. Auto loan defaults are nearing all-time highs. Car loan lengths are longer than ever. The average age of a vehicle on the road is something like 14 years old now.

I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling.

I don’t get the recent internet trend of trying to excuse any bad behavior by saying it’s all actually very logical and simply a tragedy of reality. Nobody is buying a gigantic vehicle because it has seats that are easy to clean. Nobody is buying an expensive ride because they just NEED those auto rain wipers.

People are bad with money, and keeping up with the Joneses has always been a high priority in American culture. I see people making $20-25/hr driving brand new Cadillac SUVs. I talk to my car selling friends, and they have the loan rates for 6-10 years memorized, not 3-5 years. Nobody does those anymore.

Of course there is an enormous amount of virtue signaling around cars. It’s one of the strongest social signals people purchase.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#492

Earlier quoted context omitted.

Let me get this straight. You bought a "statement car" but not for its statement, and then you assume that other people driving a different "statement car" bought it because of the statement?

How is a Tesla a "statement car"? A Cybertruck, sure. But Tesla's are as normal as anything on the road nowadays.

Depends on the market. In Australia Tesla is much pricier than all the Chinese options (more the norm). In my area people who would have probably bought a Tesla are looking at BMW's range.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#493
post #417

Earlier quoted context omitted.

> pickup truck should just be max utility Except the main demographic buying F150s is suburban dads driving to their office job.

I think the reason this take gets push-back in discussions (including here) is that it's highly regional. I've lived in parts of the US where I doubt more than 10% of pickup trucks on the road (and there were a lot of them) were really justifiable purchases as trucks . They were aspirational purchases, and/or were selected for status/class/politics signaling. I've lived other places in the US where the whole region h…

This. Where I live the suburban dads wouldn't be caught dead projecting the "fullsize truck owner" image. They buy a Tacoma. Or they did until the Maverick came out.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#494
post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

That be easier to believe if there weren't so many Model 3 and Y vehicles that are clearly the new ones (changed headlights/taillights) all around. I'm sure Elon's "political" salutes gave their sales some headwinds, but I'm inclined to think it is more like 15% less sales (Q4 2024 vs Q4 2025). The CyberTruck factory is operating at The biggest problems are: it costs ~2x what Elon said it would, it has less than half the range he said it'd have, and it has had 10 recalls in its short life.

The recalls have been for things as basic as: light bar falling off, exterior trim falling off, bed trim falling off, the acceleration pedal falling off, inverter failures. It paints a picture of a low-quality product that has a very premium price.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#495

Earlier quoted context omitted.

Nobody thinks you share the same views as the CEO of your car company. Jesus. GP is right. It makes them seem utterly self-conscious.

Not that you share the same views but at least directly funneling money to someone harming many.

You do that merely by using the monetary system at all.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#496

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

You're out of touch with the working class. Some people practically live in these trucks. A little comfort goes a long way toward making their day bearable. Leather is easy to clean, power adjustment makes the seat more comfortable. Auto wipers, climate, etc., help them focus on the calls they're taking. And so on. Fleets of these are bought for commercial purposes as well. Companies wouldn't spend that kind of money…

Maybe you are out of touch. I bet even many people here think it's mainly virtue signaling.

I mean… do any of the commercial services in US use pickup trucks? It seems to all be vans? Why not to get a van then as a contractor?

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#497
post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

As someone who has used both light and heavy pickups for work, recreation, and farm work for decades, the Cybertruck is absolutely terrible at everything you want a truck to do. It's a brodozer for people that are slightly environmentally conscious or have Elon issues. And again, I say this as an actual cowboy, in that yes, I own cows. And a lineman who ferries manly men (and a few manly women) to do manly man work o…

Trucks being dick compensators is also based on their association with the work they do. Easier to pretend to be a salt of the earth tough guy when you both drive the same truck but with a different trim package.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#498

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

You're out of touch with the working class. Some people practically live in these trucks. A little comfort goes a long way toward making their day bearable. Leather is easy to clean, power adjustment makes the seat more comfortable. Auto wipers, climate, etc., help them focus on the calls they're taking. And so on. Fleets of these are bought for commercial purposes as well. Companies wouldn't spend that kind of money…

[dead]

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#499
post #301

Earlier quoted context omitted.

Are you in the US? Most Home Depot locations will rent you one of several sizes of work truck for as low as $20 for a quick there-and-back of 75 minutes, or ~$100-200 for a day. I understand Lowe’s to do something similar. U-Haul does trucks. And if your needs are more ambitious, there’s Sunbelt Rentals through much of the country and Enterprise’s Trucks arm as opposed to their more consumer-familiar operation. If I’…

Have you read the contract with Home Depot? You can't use their trucks for anything other than hauling your purchased from Home Depot home. I haven't see the contract with enterprise trucks, but I suspect it is similarity restricted against the type of damage this is normal from using a truck for work. You can at least tow a trailer with them. Their locations are not convenient for me either.

I have thoroughly audited Home Depot truck contracts many times and don't believe this to be true. Do you have a source? I have never seen "secret" fine print beyond the agreement which is embedded badly in https://www.homedepot.com/c/Tool_Rental_FAQ . People use these trucks for work all the time, and I use their trailers very frequently to haul all sorts of things.

EDIT: I realized I have plenty of these contracts archived and don't need to believe HN conspiracy theorists:

(a) Use Restrictions. The following restrictions apply to the use of the Vehicle:

• The Vehicle will not be operated by anyone who is not an Authorized Driver;

• All occupants in the Vehicle must comply with seat-belt and child-restraint laws;

• The number of passengers in the Vehicle will not exceed the number of seat-belts and child-restraints;

• Renter will only operate the Vehicle on regularly maintained roadways;

• Renter will ensure that keys are not left in the Vehicle and will close and lock all doors and windows upon exiting the Vehicle;

• Renter will not (i) transport people or property for hire; (ii) tow anything (with the exception of an attached trailer if rented pursuant to this Agreement); (iii) carry or transport hazardous or explosive substances; (iv) engage in a speed contest; or (v) load the Vehicle or transport weight exceeding the Vehicle’s maximum capacity;

• Renter will not engage in reckless misconduct which causes the Vehicle damages or causes personal injury or property damage; and

• Renter will not use the Vehicle for the commission of a felony or for the transportation of illegal drugs or contraband.

So unless you are trying to reuse the vehicle for hire or tow a non-Home-Depot trailer (which I admit is kind of restrictive, but nothing like what the parent post says), it seems fine.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#500

Earlier quoted context omitted.

A 600 mile trip can (theoretically) be done with 1 charge, because you leave home with full range, and arrive with 0 charge (and fill up overnight). That one charge is done while eating dinner, or spaced out in increments over the course of the trip , stops which you would take anyway. I know few people who want to bang out 10 hours without stopping for at least 1-2 hours over the course of the trip. And those who do…

My 10hr drives usually have 2 stops at 30mins-1hr each, for food. Unfortunately, stopping at a restaurant for a meal doesn't leave the vehicle in a location that has a charger, for the most part. Other parts of the world may differ, but the infrastructure to "just spend 15 minutes charging" whenever you want is not there.

Here in the southern half of Norway most roadside restaurants along highways have EV superchargers. Same with gas stations.

That's certainly a factor that eases adoption.

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