In 2005 McDonald's net profit margin was ~12%, today it's ~30+%. Obviously that doesn't account for the entire price increase and wouldn't make that much of a difference...but worth noting.
McDonald's is losing its low-income customers
491–500 of 611 posts
Re: McDonald's is losing its low-income customers
#492Earlier quoted context omitted.
"I feel like the people arguing that cooking is a giant obstacle can't be doing it in good faith. " I am one of those people and I am arguing in good faith. I have seen it with my own eyes. It is not "just" skills or "just" kitchen or "just" utensils or "just" unfamiliarity with the basics or "just" being tired after getting home late (poor people often work bad schedules). It is a bit of everything, and the resultin…
Maintaining a fast food habit is both expensive and non-trivial. For the people who have to drive to get their fast food, at least you know they are capable of learning something more complex than cooking.
I have been engaging in this thread for a day now and harvesting downvotes. I would certainly love to see some competing theories and dig into them instead.
Re: McDonald's is losing its low-income customers
#493Earlier quoted context omitted.
Fast food is an addiction not nutrition. Some people develop the addiction and the restaurants feed it. Normal food behavior is to eat until satiated. We've pretended it's normal to gorge yourself at McDonald's and such because saying otherwise makes some people feel bad. People adopting normal food behavior aren't going to be drawn to eating at such a restaurant. The food that's been mentioned is trivial to make at…
I just wonder how poor people can afford to eat fast food. I wish I could afford to order food every day. I cannot. So I have to cook for myself which I have never really done before, but as an adult I had to learn.
Re: McDonald's is losing its low-income customers
#494Earlier quoted context omitted.
I just wonder how poor people can afford to eat fast food. I wish I could afford to order food every day. I cannot. So I have to cook for myself which I have never really done before, but as an adult I had to learn.
I mean, the OP is suggesting they can't...
Re: McDonald's is losing its low-income customers
#495Earlier quoted context omitted.
Maintaining a fast food habit is both expensive and non-trivial. For the people who have to drive to get their fast food, at least you know they are capable of learning something more complex than cooking.
OK, so how do you explain that people don't cook, especially the ones who are relatively poor and could save some money doing so? I have been engaging in this thread for a day now and harvesting downvotes. I would certainly love to see some competing theories and dig into them instead.
Re: McDonald's is losing its low-income customers
#496Re: McDonald's is losing its low-income customers
#497I can only speak for the UK but for quite a while now, McD's has become an uninviting experience, with miserable staff, menu screens that visibly tell you to hurry the f*k up and choose the product. Not to mention customers vying with delivery drivers for orders. I think the problem applies to all-income customers.
At least from my perspective, COVID broke everything. People are more awful, quality is more awful, and prices are way up. I dread even eating out anymore as I fully expect to overpay for bad food and service. There's an argument to be made that inflation is ultimately the driver of all three complaints, but boy did that all happen seemingly overnight.
Re: McDonald's is losing its low-income customers
#498Earlier quoted context omitted.
There are such restaurants around here in Europe but they are super expensive, so you are better off doing it on your own at home. Cooking a stew of lentils or any other legumes is very easy and does not consume that much time either, and you can cook for 3 days easily. Why are people not doing this?
People are doing this. Where did you get the impression that people stopped cooking homemade meals?
Re: McDonald's is losing its low-income customers
#499Earlier quoted context omitted.
It's a pretty anti-social viewpoint. Why do you think you shouldn't have been?
It’s not anti-social, it is pro-social. To stand for the right of people to live freely, for children to get an education and to socialize with their peers, for businesses to serve their communities and provide jobs for people to feed their families. You are the anti-social one, who would condemn entire populations to house arrest based upon dubious-at-best ideas. In my city, even outdoor gatherings of more than five…
Re: McDonald's is losing its low-income customers
#500I can only speak for the UK but for quite a while now, McD's has become an uninviting experience, with miserable staff, menu screens that visibly tell you to hurry the f*k up and choose the product. Not to mention customers vying with delivery drivers for orders. I think the problem applies to all-income customers.
The app drives me crazy on the occasions I do have to use it. Picking fries brings me to a one-item category where I can... pick fries again. Latency during the order process is insane, and then they add animations and little popup alerts throughout that actively interfere with me getting my all-important order code while I'm sitting like an asshole in the drive-through.