Our monkey brains are not evolved to deal with the satisfaction barrage, the microdosed dopamine of incremental reputation tallies and continually met expectations. Social media platforms weaponise the limbic system in support of commerce, and once habituated, regrettably few people display a reflexive defiance when the same mechanisms are hijacked by hostile actors & propagandists.
As any student of history knows, this is hardly a new phenomenon, but it was never before so globally industrialised or automated.
> everyone was happy
"Everyone" ... except for all the people whose lives are made materially worse by the subsequent ease of disseminating hate material & misinformation. Also unhappy: anyone possessing the humanity to feel for others in distress.
> cowed or [...] ideologically sympathetic
Intentional or not, this came across dripping with derision, but it falls flat: the only "ideological sympathy" here is that of being a decent human being.
> an extremely small set of activists and journalists
This ratifies the well-known aphorism that a small group of dedicated individuals can change the world. It does not undermine the necessity for showing assholes the door.