Earlier quoted context omitted.
Because sometimes "skyrocketing" means going 1% over the average annual high, or "cratering" going 2% below widely published analyst forecasting. In other words, the media is often radically hyperbolic to get clicks and ad views. So much so that when they use the same adjectives correctly they don't carry any weight anymore. They're the boy who cried wolf.
Average annual high (I'm assuming you're using the stock price daily high from a multi-year set of highs from its daily OHLC bars as the 'high' here) is a poor metric to evaluate whether or not a company is doing well. Low beta stocks usually don't really outperform so I mean you need to just optimize for low correlation, high relative outperformance vs. a sector wide index or something. I just don't think the random…
It means that the hypothetical author of the article didn't have any idea what they're reporting, which is exactly what I was trying to express. The authors rely on the readers' ignorance and the way many people reflexively accept numeric data as true, pertinent, and sufficient evidence of any claim.