Earlier quoted context omitted.
Of course Qualcomm being chronically incapable of making fast CPUs doesn't help, but partly it's just a chicken-egg problem of lack of ARM-optimized Windows software caused by the lack of ARM Windows users. Having a decent devkit may help bring more native ARM software, which may make these underpowered machines struggle less with speed and compatibility.
Genuinely asking because I don't know. Is there anything that's better about ARM or is the Apple/TSMC being better than Intel, AMD, Qualcomm, Samsung, et. al.?
If the company is selling the whole device, including the chip, they can afford to throw more transistors and die area at performance with a much more minimal impact on their bottom line.