For who needs a summary of what is happening in the EU [1] 1. Since 2020, it's illegal to send personal data to the US because of the invalidation of the Privacy Shield [2] 2. Google said it was okay in the EU to use anonymized IP addresses 3. The Austrian Data Protection Authority (DSB) [3] ruled differently and waived most of the arguments raised by Google. The DSB ruled that even anonymized IP addresses are person…
If I’m not mistaken, isn’t Google now using Google Ireland Limited as the corporation that houses EU-incoming data, and thus they keep the EU data in datacenters owned by that shell company (and physically within the EU)?
e.g. Google could make Google Analytics compliant (likely by, as you say, housing EU data in Ireland), but it seems that currently they are not.
Also, beyond the physical colocation of data, there are ancillary issues around data being readily accessible (either by internal engineers/agents or external authorities) from outside the EU to consider as well.