In most verticals marketers will have a set of ads for different demographics: say gay, suburban, latino, black, Spanish-speaking, etc. Each of those campaigns will have different creative: for example, a real estate ad targeted to latinos will have an image showing a smiling latino couple. I can understand why the marketer would not want to show this creative to white, black, or asians -- given that they're targetin…
> As a gay person, I see this all over the web. Smiling happy gay people buying cars or real estate or whatever. Good lord. Does that mean that so many advertisers track your activities so thoroughly that they figured out you're gay?
There was a thing a few years back where Target was able to determine if someone was pregnant based on their purchasing habits [0].
Facebook, Google and others gather and track orders of magnitude more information than Target could ever dream of can certainly figure out if you are gay, straight, and anything else.
0: https://www.nytimes.com/2012/02/19/magazine/shopping-habits....