1) This looks much less intimidating than Obj-C, I may finally write an iOS app. 2) Hopefully this puts some pressure on Google to make Go on Android easy (although I'm a Java guy myself). 3) What about swift-lang ( http://webcache.googleusercontent.com/search?q=cache%3Aswift... ). It has the same name and almost the same icon. Did they work with these people or just screw them?
Look at the bottom of the page. There's a link to the swift-lang site...from an Apple web property. That's probably more publicity than the swift-lang folks could have hoped for in a million years.