They're spoofing identity of non-consenting parties. The cause is noble, but it isn't what the headline would imply. Amazon isn't saying "You can't host encrypted services on our platform", they are saying "You can't use TLS and load balancing hacks to pretend to be us in oppresive countries". And >The idea behind domain fronting was that to block a single site, you’d have to block the rest of the internet as well. I…
Signal is/was connecting to Google or Amazon servers with an HTTP Host header of google.com or souq.com, respectively—and only in Egypt, Oman, UAE, and Iran! Google and Amazon could have easily allowed this or even looked the other way.
So basically censorship worked, albeit not how we thought it would. Sad for people in those countries who were relying on Signal for private communication. Who will stand up for us when we lose ours due to some business decision?