I don’t like that he cited $12B in consumer spending as the benchmark for demand. Clearly enterprise spending has and will continue to dwarf consumer outlays, to the tune of $100b+ in 2025 on inference alone, and another $150b on AI related services. I see almost no scenario where the value of this hardware will go away. Even if the demand for inference somehow declines, the applications that can benefit from hardwar…
Also, as others have pointed out, if the next Pixel phone or iPhone has 'AI' as a bullet point feature, then people buying and iPhone will count as 'consumer AI spend', that's why they're forcing AI into everything, so they can show that people are using AI, while most people are ambivalent or hostile towards AI features.
The point of something being a gimmick is that it’s a gimmick. I just got an iPhone with a GPU but I would absolutely have purchased one without if it were possible.