Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Twitter has officially changed its logo to ‘X’

techcrunch.com

Post reply on HN
Print view View original

411–420 of 1001 posts

Re: Twitter has officially changed its logo to ‘X’

#411

Post by Pxtl »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

The emperor has no clothes. Whether it's just his natural personality, or serious internet-poisoning, or some kind of substance problem, Musk has a habit of making rash decisions, and buying Twitter for way more than it was worth was one of those.

So he's scrambling. Trying to find any way to make it pencil out, using all the stunts he can think of. "X" is just another one he'd kept in his back pocket for decades. He'd obviously always liked the brand, since "X.com" was part of his PayPal story, and he named his space company "SpaceX", and one of his Tesla models, and his kid.

Re: Twitter has officially changed its logo to ‘X’

#413

Post by anothernewdude »

sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

It doesn't matter. Now that you can't even see tweets without having an account, the platform is dead.

Re: Twitter has officially changed its logo to ‘X’

#414

Post by thinkmassive »

mcv wrote: post #242
sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

Yes, but HE has always loved the name X for a brand. He also wanted it for PayPal. He put it in SpaceX. And if he loves X, everybody else surely does too, so he's a genius for rebranding Twitter to X. I'm sure that's roughly his line of thought.

There’s also xAI that was announced a few days ago

Re: Twitter has officially changed its logo to ‘X’

#415

Post by Pxtl »

brtkdotse wrote: post #100
pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

It’s not a popular opinion on this site, and I’m probably going to be savagely downvoted, but whatever talent Musk had for business was eroded at least a decade ago by him surrounding himself with ego-stroking yes men. He drank his own cool aid.

I tend to think it's more internet-poisoning than yes-men. When he was sleeping in his office and living and breathing his companies, he didn't have time to get corrupted by social media.

Then he slowed down once his companies got big-enough and stable-enough to run themselves. His transphobia (combined with his hatred of the COVID policies that were hurting his bottom line) led him down the worst internet rabbit-holes and now he's off the deep end.

Re: Twitter has officially changed its logo to ‘X’

#416

Post by permo-w »

thefz wrote: post #60
sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

It is wrong to conflate economic success with intelligence.

well there's the alternative theory that this is a deliberate ploy to destroy the largest platform for grassroots public organisation the world has ever seen

Re: Twitter has officially changed its logo to ‘X’

#417

Post by herval »

dmix wrote: post #291
philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

The app is also "Twitter", the tag is etc. Everyone is going to keep calling them tweets. It's just the logo and redirecting the x.com domain really. Which makes sense IMO (regardless of whether it was a good idea which I'm skeptical), I don't think they should go hard with the rebranding immediately. You need to slow roll it so people don't get confused. The logo is a good start making people notice and get curious…

googling for photos or videos on twitter just got a whole lot better!

Re: Twitter has officially changed its logo to ‘X’

#418

Post by cde-v »

thefz wrote: post #60
sschueller wrote: post #8

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

It is wrong to conflate economic success with intelligence.

It is even more wrong to conflate someone’s parents’ economic success with intelligence.

Re: Twitter has officially changed its logo to ‘X’

#419

Post by grishka »

matsemann wrote: post #4

Twitter has managed to get so many words to be common. Like it's a "tweet", not "a post on facebook". It's a "retweet" or "quote tweet", not "something I shared on facebook". Why throw all this deep brand recognition away? It's like people say "google it", and google suddenly changing the name of their search.

I feel like "to google something" has by now become a generic term that means just to search on the web, not necessarily using Google. In particular, in Russian, I've heard people say "загуглить в яндексе", literally "to google in Yandex".

Re: Twitter has officially changed its logo to ‘X’

#420

Post by andreygrehov »

pavlov wrote: post #85

I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…

> I don’t really see what Musk is trying to accomplish.

Have you taken the time to understand?

> No product improvements

I disagree. Musk owns Twitter for less than 9 months. Just off the top of my head:

* view counts

* revenue share with creators

* fewer bots

* long videos

* improved spaces

* no censorship

> This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform

Inept MBAs do whatever it takes to bootlick advertisers. Not the case with the today's Twitter.

> He’s supposed to be a product genius

According to whom? I've never heard anybody saying so. However, here is an anecdote from my personal experience: I recently purchased Tesla and the UX was as simple as buying shampoo on Amazon–just a few clicks from the app.

> He was supposed to bankroll exciting new ventures

Isn't that what he is trying to do? X is the experiment to launch an exciting new venture. Give him a chance?

> Instead it’s kind of like MySpace meets SourceForge

I'm confused on this analogy–cannot see the connection. Please, elaborate.

P.S. Your reactstudio.com certificate is not valid.

Post reply on HN