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Netflix Long Term View

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41–50 of 181 posts

Re: Netflix Long Term View

#42
post #31

This is a huge shift for Netflix. Until recently, the motivating impression was that Netflix just plain had every movie out there (which its continuing DVD service kinda does). I subscribed because it was a cheap replacement for buying anything I wanted to see: they had everything I wanted and could want. My to-watch list was very long, and I thought it would remain. Now, studios and competitors are making that model…

It happened a long time ago, at least I became aware of this shift when an exec from Netflix was quoted saying "The goal is to become HBO faster than HBO can become us" http://www.gq.com/entertainment/movies-and-tv/201302/netflix...

And honestly, I think Netflix is most of the way there. HBO Go is a pain to use, the tablet app won't let me output to a TV or monitor, and it is frequently slow for me. I can't remember the last time I needed to wait for Netflix to buffer, and it seems to happen constantly for HBO.

Netflix is solid on the technical side, and their original series (in my opinion) eclipse what HBO currently offers. HBO has one show that really interests me (Game of Thrones, of course) and Netflix has a handful (House of Cards, Orange is the New Black, Bojack Horseman, hopefully with more new interesting series on the way).

The only reason I'm even subscribed to HBO at this point is because Verizon gave me a few months for free, and I'll be ditching it once that expires.

Re: Netflix Long Term View

#43
post #31

This is a huge shift for Netflix. Until recently, the motivating impression was that Netflix just plain had every movie out there (which its continuing DVD service kinda does). I subscribed because it was a cheap replacement for buying anything I wanted to see: they had everything I wanted and could want. My to-watch list was very long, and I thought it would remain. Now, studios and competitors are making that model…

It happened a long time ago, at least I became aware of this shift when an exec from Netflix was quoted saying "The goal is to become HBO faster than HBO can become us" http://www.gq.com/entertainment/movies-and-tv/201302/netflix...

Yeah, we've seen this coming. What's different is they've announced the move in detail at the link. "Becoming HBO" is no longer just a soundbite quip, it's an established corporate policy.

Re: Netflix Long Term View

#44
post #31

This is a huge shift for Netflix. Until recently, the motivating impression was that Netflix just plain had every movie out there (which its continuing DVD service kinda does). I subscribed because it was a cheap replacement for buying anything I wanted to see: they had everything I wanted and could want. My to-watch list was very long, and I thought it would remain. Now, studios and competitors are making that model…

It happened a long time ago, at least I became aware of this shift when an exec from Netflix was quoted saying "The goal is to become HBO faster than HBO can become us" http://www.gq.com/entertainment/movies-and-tv/201302/netflix...

Then maybe the real money would be offering a PaaS to create "a Netflix" that any content creator could set up?

Re: Netflix Long Term View

#45
post #31

This is a huge shift for Netflix. Until recently, the motivating impression was that Netflix just plain had every movie out there (which its continuing DVD service kinda does). I subscribed because it was a cheap replacement for buying anything I wanted to see: they had everything I wanted and could want. My to-watch list was very long, and I thought it would remain. Now, studios and competitors are making that model…

It happened a long time ago, at least I became aware of this shift when an exec from Netflix was quoted saying "The goal is to become HBO faster than HBO can become us" http://www.gq.com/entertainment/movies-and-tv/201302/netflix...

Yes, but we shouldn't downplay the scale of the shift. Today it wants to be HBO, a company that pulls in around $1.3 billion quarterly in revenue[1]; before the shift, it wanted to be Comcast, which pulls in around $16.8 billion quarterly[2].

That's a massive downsizing of ambitions -- so big it's kind of surprising that a share of NFLX today is worth around 5 times what it was worth at the beginning of 2013. The hype around their original programming has successfully papered over the bigger story of their abandoning their plans to be the toll collector of online video.

[1] http://variety.com/2014/tv/news/netflix-now-pulls-in-almost-...

[2] http://www.cmcsa.com/releasedetail.cfm?ReleaseID=877721

Re: Netflix Long Term View

#47
If someone from Netflix is reading:

> We win those moments of truth when members expect Netflix to be more pleasurable than their other options

Can you please make it easier for me to find my "Recently Watched" TV Shows? That would definitely make my experience "more pleasurable".

Also, please stop showing me movies I've already rated. I've seen those. Just show those to me in the "watch again" list.

Platform: Website

Re: Netflix Long Term View

#48
post #6

Winning moments of truth We strive to win more of our members’ “moments of truth”. Those decision points are, say, at 7:15 pm when a member wants to relax, enjoy a shared experience with friends and family, or is bored. They could play a video game, surf the web, read a magazine, channel surf their MVPD/DVR system, buy a pay-per-view movie, put on a DVD, use a piracy service, turn on Hulu, or launch Netflix. We want…

> their selection is great as well Hulu gets more of my bitching when related to selection, but Netflix gets it's share. Partial seasons, only a few seasons of shows that have long since ended, so many movies not offered. But basically when it comes down to I want to watch something, we have both a Hulu subscription and Netflix for a reason and I still have to torrent things. Also, their app sucks for finding things.

I had Hulu, but a paid service showing the same unskippable commercials over and over again was just too much.

Re: Netflix Long Term View

#49

Maybe it's just me. But one thing about linear (live) broadcasts -- and this also applies to an extent to live radio vs. mp3's -- is that there is just something engaging about watching a program that you know other people, at that moment, are also watching. It's also missed when watching a show that you DVR'ed, after the fact -- like the series finale to Lost, or the Super Bowl. If/when live broadcasts are completel…

I think this might be something that Netflix is overlooking. The community-like aspect of watching something simultaneously with the rest of the word is extremely powerful. The Twitch generation could prove that live broadcasts or some kind of time-locked release schedule is much more likely to build momentum.

Granted, Netflix's data is probably much more convincing than any vague feeling of community, but I wonder if the "indulgent viewing" they mention is the side-effect of our brains failing to cope with sudden overflow of stuff to consume.

Re: Netflix Long Term View

#50
post #48
post #6

Earlier quoted context omitted.

> their selection is great as well Hulu gets more of my bitching when related to selection, but Netflix gets it's share. Partial seasons, only a few seasons of shows that have long since ended, so many movies not offered. But basically when it comes down to I want to watch something, we have both a Hulu subscription and Netflix for a reason and I still have to torrent things. Also, their app sucks for finding things.

I had Hulu, but a paid service showing the same unskippable commercials over and over again was just too much.

Well until the most recent update, I didn't see ads on Hulu. I haven't looked into making that happen again yet.
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