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The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

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Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#41
post #3
post #2

I wonder why there aren't more cheap R&D contests like those. It seems like a fun way to get outside ideas and can result in some really nice inventions.

I think it's a matter of knowing how to connect to a community of folks who make things. That's probably why they partnered with Hacker Dojo.

I find this incredibly interesting, but I am a bit intimidated by my lack of hardware hacking experience. What would you recommend as a good way to get into these sorts of hackathons?

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#42

Earlier quoted context omitted.

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

1. How so? I participated and won this hackathon is a resume booster? How does that compare with actual paid work from a client? 2. Getting a client and working on a paid project gives me plenty of direction as to what to build in my spare time. 3. What? 4. You're only getting money if they think your idea is best. One person/group wins, not everyone. You could have been doing something with guaranteed pay, not spec…

I actually have called people because they won Yahoo! Hack Days and put it on their resume...

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#43
post #12

Earlier quoted context omitted.

Show me a weekend hackathon with half as big a prize pot.

>$10k for a weekend's worth of work seems rather excessive.

You have to multiply that by your chance of winning (and account for the risk). I even have to bring my own material for CNC!

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#44
post #3

Earlier quoted context omitted.

I think it's a matter of knowing how to connect to a community of folks who make things. That's probably why they partnered with Hacker Dojo.

I find this incredibly interesting, but I am a bit intimidated by my lack of hardware hacking experience. What would you recommend as a good way to get into these sorts of hackathons?

If you're local, sign up and attend the info sessions on carbonation etc. Generally though, this is about understanding the technology then repackaging it for a new place and purpose, so with some business sense you should be able to hobble along fine.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#46

Earlier quoted context omitted.

The first half of those points is the same fuzzy horseshit rolled out to defend unpaid internships. That new ideas, informed feedback, and talent are valuable assets is obvious, so why should you hand them over for (virtually) free? That only devalues the value of the skills, training, and experience required to arrive at those insights.

You know, if I was at Pepsi-Cola right now I'd be assembling a team of interns (or multiple teams) to join the competition and participate. Not for the purpose of winning, but watching all the other entries and taking notes. Is there some cross-team protection or NDA taking place for all the contestants?

No NDAs.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#47
post #37
post #26

Earlier quoted context omitted.

How absurd, would you blame Ford for deaths that result from street racing? Overindulgence, like unsafe vehicle operation, is on the user.

If Ford had a $2.5billion[1] advertising program encouraging people to take part in street racing then yes, I might well hold them partly responsible for street racing deaths. Especially if the budget for public health education is tiny. [1] 2007, according to this source ( http://www.marketingpilgrim.com/2007/10/what-top-brands-spen... )

They've certainly spent plenty of money sponsoring racing games, racing events, and various other racing related things. The connection between cars and going dangerously fast is not something the automotive industry had nothing to do with.

If you can't control yourself after seeing "These CGI polar bears and this multi-ethnic group of skater kids both like our soda", then that is entirely on you. (Well, on you, or perhaps on your parents who clearly failed to raise you properly.) For anything short of "More doctors smoke camels", I really cannot place blame on companies for advertising. I see no evidence of such deliberate deception in modern soda advertisement.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#48
When was the last time you heard Goldman Sachs rent out a room, provide pizza, and give 10k to whoever can improve on their strategies the best? Oh, but they're providing test data for free!

Kraft is actually renting out a ballroom in SF for anyone who wants to improve their cheese recipe. You get 10k if you can make a better mac and cheese than Kraft! You'll get a gold star on your resume while we make an extra 13 cents per packet sold (on a scale of billions a year).

It probably cost Coca-Cola 10k to bring the consultant who thought of this idea. If they truly wished to repay people for bringing immense value to their business they would offer them upwards of a $1M USD, not less than your average car.

Coke nearly invented the modern day soft drink industry, and milk that cow to the tune of billions a year. Yet apparently if you beat them at their own game you only get 10k. And your IP taken. And probably a gag agreement.

Seems a little unfair, doesn't it?

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#49

Earlier quoted context omitted.

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

1. How so? I participated and won this hackathon is a resume booster? How does that compare with actual paid work from a client? 2. Getting a client and working on a paid project gives me plenty of direction as to what to build in my spare time. 3. What? 4. You're only getting money if they think your idea is best. One person/group wins, not everyone. You could have been doing something with guaranteed pay, not spec…

1. How does dropped out of college to start startup compare to completing college degree? From the mouths of corporate hiring managers, suprisingly well. Until we get someone who does these kinds of decisions to comment on this, both statements are moot. 2. *paid time. 3. 2+ guys get together and do something. Everyone feels the fuzzy feeling of doing something with other people covering their backs. It's the tech equivalent of jamming. 4. Yes. Money is the measuring standard in this thing. I'm a big fan of money, but it's a means, not the end. 5. Doesn't mean they're bad ideas either. Also, if out of fear of bad ideas, we stopped pursuing ideas all together, we would stand still exactly where we are. 6. Nor is solving crossword puzzles. It can still be fun and relaxing/agitating. 7. If your company doesn't take down the names of those people who completely reengineered one of your key products in 2 days, I'm very sorry for your company. 8. Hackathons are fun. I want to sit with a couple of friends and play with ideas. If you're doing it for the money or the resume building...you got different priorities.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#50

When was the last time you heard Goldman Sachs rent out a room, provide pizza, and give 10k to whoever can improve on their strategies the best? Oh, but they're providing test data for free! Kraft is actually renting out a ballroom in SF for anyone who wants to improve their cheese recipe. You get 10k if you can make a better mac and cheese than Kraft! You'll get a gold star on your resume while we make an extra 13 c…

...you want $1M for a weekend of work?
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