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The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

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Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#31
post #16
post #13

Saw a digital one in San Diego recently. It had a touch screen and allowed you to make your own flavors of lots of brands of soda. Vanilla coke, orange coke, vanilla sprite, peach Fanta, etc. The sodas it produced were predictably terrible.

Come make a better one then :p

Word I hear in the foodservice industry is that Pepsi is dying for a Freestyle-like device. Coke cornered the important pieces of the technology and shut everyone else out.

Think of a way to get Pepsi, Dr Pepper, and 7-11 back in the game and you'll do a lot better than $10K.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#32
post #13

Saw a digital one in San Diego recently. It had a touch screen and allowed you to make your own flavors of lots of brands of soda. Vanilla coke, orange coke, vanilla sprite, peach Fanta, etc. The sodas it produced were predictably terrible.

That would probably be a Coke Freestyle machine. http://en.wikipedia.org/wiki/Coca-Cola_Freestyle

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#33

The Coca Cola Company pulled in nearly fifty billion dollars of revenue last year. They can afford to hire some industrial designers. These kind of corporate hackathons are just scams designed to allow the company to take advantage of hundreds or thousands of hours of skilled labor in exchange for pocket lint. It's ultimately detrimental for everyone trying to make an actual living in the field. Don't work on spec. E…

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

* Buys more than $10,000 worth of press.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#34
post #12
post #10

10k is kind of a small prize for something like this.

Show me a weekend hackathon with half as big a prize pot.

Last year StartNorfolk (A startup weekend in Norfolk VA) had cash prizes of 15, 10 and 5 thousand dollas for the first through third place winners.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#35

The Coca Cola Company pulled in nearly fifty billion dollars of revenue last year. They can afford to hire some industrial designers. These kind of corporate hackathons are just scams designed to allow the company to take advantage of hundreds or thousands of hours of skilled labor in exchange for pocket lint. It's ultimately detrimental for everyone trying to make an actual living in the field. Don't work on spec. E…

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

The first half of those points is the same fuzzy horseshit rolled out to defend unpaid internships.

That new ideas, informed feedback, and talent are valuable assets is obvious, so why should you hand them over for (virtually) free? That only devalues the value of the skills, training, and experience required to arrive at those insights.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#36

The Coca Cola Company pulled in nearly fifty billion dollars of revenue last year. They can afford to hire some industrial designers. These kind of corporate hackathons are just scams designed to allow the company to take advantage of hundreds or thousands of hours of skilled labor in exchange for pocket lint. It's ultimately detrimental for everyone trying to make an actual living in the field. Don't work on spec. E…

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

1. How so? I participated and won this hackathon is a resume booster? How does that compare with actual paid work from a client?

2. Getting a client and working on a paid project gives me plenty of direction as to what to build in my spare time.

3. What?

4. You're only getting money if they think your idea is best. One person/group wins, not everyone. You could have been doing something with guaranteed pay, not spec work.

5. Sure, you get new ideas on the table, but that doesn't mean they're good ideas. Not to mention you're giving away free ideas.

6. You're not really getting feedback from the community. You're getting it from the corporate sponsor.

7. No. They'll simply award the winner(s) $10k for IP and off they go. A win for the company.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#37
post #26
post #15

Would not support a company that peddles carbonated sugary junk. It's to blame for the obesity. Period.

How absurd, would you blame Ford for deaths that result from street racing? Overindulgence, like unsafe vehicle operation, is on the user.

If Ford had a $2.5billion[1] advertising program encouraging people to take part in street racing then yes, I might well hold them partly responsible for street racing deaths.

Especially if the budget for public health education is tiny.

[1] 2007, according to this source (http://www.marketingpilgrim.com/2007/10/what-top-brands-spen...)

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#38

I'm outside of US, if any team going to the event, wants a extra hand, I would love to collaborate. I already have a good idea about the external design. skype: carl.theteuton

I'm outside as well, but I'll share some aswell. There's been some beer keg development using elastic bags and paper cartons to create throaway kegs which eliminate the overhead of sending the kegs back for refilling. Esentially the liquid isn't squirted forth using a pump, but the elasticity of the container. This could be useful because it would get rid of that pesky pump. It'd also save space. When it comes to cooling the beverage, I'd go with either thermoelectric elements (convert electrical potention into thermal potential - Peltier element), or Thermoacoustic elements, which use precisely generated sonic waves to cool liquids. (http://en.wikipedia.org/wiki/Thermoacoustic_heat_engine) Plus? You'll get the cool where you want the cool, and you'll save the whole compressor, evaporator, pump system that regular fridges are. Another thing that's cool, but entirely off topic is acoustic levitation, but it'd neither add to smallness nor convenience of the tap. You have a 3d printer at the hackerspace, so use it, but remember that if coca cola uses the design, they'll want to injection mold it. If a part can't be injection molded or stamped from sheet metal, think of some other way to do it. After all, consider that one of the engineers judging it might as well be the engineer who has to make it mass producable. You might also, before the competition, go to a local fast food joint and snoop around their machine, ask what problems crop up most with it, etc. The machines coke will provide you will most likely be factory condition, and you won't be able to tell where there's wear, where liquid dries and where dust settles. Right now I'm imagining a unibody, 25x15x20 quader which takes collapsible pouches of drink concentrate along with CO² pressure cartridges and a water line/water tank (could you use the CO² pressure to further compress the water whilst simultaneously cooling it using a thermoacoustic element, thus leading to carbonation? I'm thinking of a CO² jet compressor kind of setup) that is easy to fill, easy to clean and hard to break. Use capacive touch on the panel by the way, you gotta have a microcontroller in there anyways, so those couple of pins won't hurt too much. You can use a ir diode couple in the base to detect a glass.

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#39
post #13

Saw a digital one in San Diego recently. It had a touch screen and allowed you to make your own flavors of lots of brands of soda. Vanilla coke, orange coke, vanilla sprite, peach Fanta, etc. The sodas it produced were predictably terrible.

My cofounder made most of the button badges for the UI at his last job (as well as doing some of the product testing). He kept telling me he was working on awesome at coke, but he couldn't tell me what it was until they publicly announced it..

Re: The Coca-Cola Company offers $10K Prize to Re-Imagine the Soda Fountain

#40

Earlier quoted context omitted.

Except it * Gives participants resume boosters * Gives people direction on what to build in their spare time * Gives a common goal for those that feel like it * Offers college students some money (because it's probably not a well-employed industrial designer that's going to win, because they aren't the ones participating) * Gets new ideas on the table, because cross-discipline innovation is where some of the most nov…

The first half of those points is the same fuzzy horseshit rolled out to defend unpaid internships. That new ideas, informed feedback, and talent are valuable assets is obvious, so why should you hand them over for (virtually) free? That only devalues the value of the skills, training, and experience required to arrive at those insights.

You know, if I was at Pepsi-Cola right now I'd be assembling a team of interns (or multiple teams) to join the competition and participate. Not for the purpose of winning, but watching all the other entries and taking notes.

Is there some cross-team protection or NDA taking place for all the contestants?

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