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No one-click unsubscribe? It's spam.

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Re: No one-click unsubscribe? It's spam.

#42
post #5

Linked-In has the spammiest email protocol out of any service I have ever used. Even after signing-in there is no one-click-to-unsubscribe button (they split it into about 12 scattered categories), and they create new categories periodically and opt you in to them. This is downright deceitful. Pro tip : change your email to one that you never use. It literally came down to doing this or deleting my Linked-in account-…

Twitter, too, has twelve categories of email to opt yourself out of, although I don't believe that you're not automatically opted in to all of them (I unsubscribed long ago, so I can't be sure).

Re: No one-click unsubscribe? It's spam.

#43
post #5

Linked-In has the spammiest email protocol out of any service I have ever used. Even after signing-in there is no one-click-to-unsubscribe button (they split it into about 12 scattered categories), and they create new categories periodically and opt you in to them. This is downright deceitful. Pro tip : change your email to one that you never use. It literally came down to doing this or deleting my Linked-in account-…

Some woman who was in my grandfather's contact list got spammed by LinkedIn for a month. There didn't seem to be any way to unsubscribe. She ended up hating my grandfather, because his name kept showing up on the emails! Of course he didn't know there wasn't going to be an opt-out. I ended up adding her email address to my LinkedIn account, so they would stop spamming her.

Re: No one-click unsubscribe? It's spam.

#44

I have one-click no-login unsubscribe button at the bottom of all my emails. To even get an email you have to explicitly subscribe to something. (This is not a mailing list but notification system.) Yet I still get about 1 spam report a day. I am tempted to just deactivate anyone's account that reports as spam. Is there something else I'm missing?

You might send an email along the lines of "continue receiving these?" every few months and offer an unsubscribe email in there, but that's all I can think of. I'd imagine that's a fairly low spam report threshold as it is.

Re: No one-click unsubscribe? It's spam.

#46

Bonus Points: If I haven't logged into your site in over 2 weeks and/or opened an email, consider me unsubscribed and stop sending me emails.

Two weeks is ridiculous. You might as well not send a newsletter. Depending on your service, pretty much everyone on your list will, at one point or another, go two weeks without a trackable interaction.

I've personally seen (opt-in) newsletter subscribers go many months without loading images or clicking a link... but send them a notice that their subscription is being turned off as a courtesy and sure enough a sizable percentage click the "keep me subscribed" button.

Re: No one-click unsubscribe? It's spam.

#48
post #39
post #7

It's in violation of the CAN-SPAM Act You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. http://business.ftc.gov/documents/bus61-can-spam-act-complia...

I love that, but unfortunately CAN-SPAM is a US law, not a universal law.

Sure, but it applies to the many, many US-based tech companies. And I know Canada, Australia, and the UK have similar laws.

Re: No one-click unsubscribe? It's spam.

#50
post #16

Earlier quoted context omitted.

I would not interpret "visiting a single page" to mean one-click. Of course, I agree that one-click is the right way to do things.

It is the spirit if not the letter of the law. Nobody intended someone to use 50 AJAX steps on a single page to skirt the law.

And, moreover, requiring a login or any personal information to unsubscribe is specifically disallowed by the law.
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