It's interesting to see the strong negative reactions to this. I people are reading this and imagining themselves on the receiving end of an AI-enhanced profile or chat.
Contrast that with the reactions any time there's an article about AI-assisted resume generation or job applications: The sentiment in HN comments (and in many places across the internet) is that using AI to write a resume and apply for jobs should be fair game because it's all a dumb process and companies can't accurately judge resumes anyway. You just need to say the right things to get past the gatekeeper so you can impress them in person (sound familiar?).
I think the primary difference is whether people think of the AI as helping them, or being used against them (with a layer of anti-corporate angst, of course).
Regardless, the premise appears to be the same: Use AI to game the system that people use to filter introductions, then hope that you can impress the other party once you're in front of them and talking naturally.
Personally, I feel like I've seen this fail more than it succeeds. Even before AI it wasn't uncommon for people to use misleading dating app photos or to exaggerate claims on resumes. Once the other party discovers you've been misleading them, they begin to wonder what else you're lying about.
The best case I can think of for these AI tools is people who struggle to write positively about themselves or who have poor self-awareness about the things they write. I've met a lot of people who are simply bad at writing, especially when it comes to themselves. Having an AI act as an impartial coach could help.
Using AI as a bot to flirt with people on dating apps through chat (mentioned in the article) just feels like a losing strategy, though, unless your goal is to play a numbers game.