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The electrifying rise and litigious fall of energy beer

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Re: The electrifying rise and litigious fall of energy beer

#41

Earlier quoted context omitted.

A can of FourLoco contains 4.75 servings.

An yet you can still buy cans of other malt drinks with even higher ABV and volume. An aisle over, you can by 1.75L of vodka for $9.99. That is 40 servings!

An aisle over the other direction has micro brew IPAs with even higher ABV

Re: The electrifying rise and litigious fall of energy beer

#42
post #21
post #2

Millennials will talk about four loko the same way their parents talked about lawn darts

I was in college when Sparks was first released and it became an indelible part of the college party experience for a few short years. I saved a few packs after the ban and brought them out for a 10 year reunion. People were jubilant to get to experience it again, and thankfully there was only enough for everyone to have a bit, because it’s one of those things that only the metabolism of a still growing person can ha…

Sparks also aligned well with the burgeoning post-punk revival / indie dance scene of the early to mid aughts. In Baltimore, one of the monthly dance parties was doing Sparks happy hours for a while. The deal was absurdly cheap, especially for a big music venue -- two or three dollars per can if I recall, but my memory is hazy for obvious reasons!

Combined with good DJs and a very reasonable cover charge (for example $5 to see Diplo before he got huge), it was quite a time...

Re: The electrifying rise and litigious fall of energy beer

#43
post #21
post #2

Millennials will talk about four loko the same way their parents talked about lawn darts

I was in college when Sparks was first released and it became an indelible part of the college party experience for a few short years. I saved a few packs after the ban and brought them out for a 10 year reunion. People were jubilant to get to experience it again, and thankfully there was only enough for everyone to have a bit, because it’s one of those things that only the metabolism of a still growing person can ha…

Haha yes, I was in 11/12th grade when Sparks came out. What a unique time to be alive.

Re: The electrifying rise and litigious fall of energy beer

#44
post #26
post #12

I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…

> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…

I suppose I don't have evidence for the idea that it's as easy to drink four shots of liquor as a can of Fourloko. It's certainly less volume of liquid.

> Socially, consuming both [alcohol and caffeine] in parallel isn't common

Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old.

> Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_.

I'm not so sure about that. A 32oz can of 8% malt liquor, for example has about the same amount of alcohol. As for whisky by the can, it would need to be 6.6oz, not 12oz to equal the 2.64oz of pure ethanol in the most extreme product described in the article.

I could see a reasonable argument for limiting the total amount of alcohol in containers that can't be reclosed, though that could easily ban traditional champagne bottles.

Re: The electrifying rise and litigious fall of energy beer

#45
post #44
post #26

Earlier quoted context omitted.

> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…

I suppose I don't have evidence for the idea that it's as easy to drink four shots of liquor as a can of Fourloko. It's certainly less volume of liquid. > Socially, consuming both [alcohol and caffeine] in parallel isn't common Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old. > Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. I'm…

Kahlúa (coffee liquor) also has caffeine, obviously.

Re: The electrifying rise and litigious fall of energy beer

#46
post #26

Earlier quoted context omitted.

> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…

> Alcohol and caffeine are not a wise combination. Yet, what does every single person that's trying to sober up ask for or have suggested to them? Coffee. One of my favorite movie scenes is from "Flight - 2012" with Denzel and John Goodman trying to make Denzel's character "right". I love it for that fact that they don't try to call it "sober him up", but just to get him balanced. That's all the caffeine in the coffe…

The scary part of these "look towards caffeine for an answer" messages it that drunks taking caffeine will feel like they aren't impaired... but still fail at driving tests, etc.

A charitable interpretation of these media-scenes it that one character is trying to help another disguise outward signals of their problem, while too many viewers misinterpret it as an actual cure. (Especially when the protagonist has plot-armor against failure.)

Re: The electrifying rise and litigious fall of energy beer

#47
post #26
post #12

I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…

> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…

> Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_.

So like, a full bottle of wine is 25 fl oz and these cans are 22 fl oz. They're nearly the same volume. So we're haggling over a few percent ABV differences and wine already has a range of ABVs. It is not really shocking that they have similar amounts of alcohol.

This is also in the same market segment as products like Mad Dog 20/20, which... comes in 22oz cans or 750mL bottles and has 12-18% ABV.

Re: The electrifying rise and litigious fall of energy beer

#48

Earlier quoted context omitted.

An yet you can still buy cans of other malt drinks with even higher ABV and volume. An aisle over, you can by 1.75L of vodka for $9.99. That is 40 servings!

A major difference is that bottle of vodka can be closed after being opened.

The malt liquors usually can't.

Re: The electrifying rise and litigious fall of energy beer

#49
post #15
post #12

I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…

Very few adults, especially if we’re talking 40+, are healthy. By that age almost everyone has high blood pressure or asthma or a bad knee, or whatever.

I know a lot of healthy adults in their 30s and 40s.

Re: The electrifying rise and litigious fall of energy beer

#50
post #45
post #44

Earlier quoted context omitted.

I suppose I don't have evidence for the idea that it's as easy to drink four shots of liquor as a can of Fourloko. It's certainly less volume of liquid. > Socially, consuming both [alcohol and caffeine] in parallel isn't common Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old. > Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. I'm…

Kahlúa (coffee liquor) also has caffeine, obviously.

It does, but not very much according to https://en.wikipedia.org/wiki/List_of_caffeinated_alcoholic_...
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