Earlier quoted context omitted.
A can of FourLoco contains 4.75 servings.
An yet you can still buy cans of other malt drinks with even higher ABV and volume. An aisle over, you can by 1.75L of vodka for $9.99. That is 40 servings!
The electrifying rise and litigious fall of energy beer
41–50 of 56 posts
Re: The electrifying rise and litigious fall of energy beer
#42Millennials will talk about four loko the same way their parents talked about lawn darts
I was in college when Sparks was first released and it became an indelible part of the college party experience for a few short years. I saved a few packs after the ban and brought them out for a 10 year reunion. People were jubilant to get to experience it again, and thankfully there was only enough for everyone to have a bit, because it’s one of those things that only the metabolism of a still growing person can ha…
Combined with good DJs and a very reasonable cover charge (for example $5 to see Diplo before he got huge), it was quite a time...
Re: The electrifying rise and litigious fall of energy beer
#43Millennials will talk about four loko the same way their parents talked about lawn darts
I was in college when Sparks was first released and it became an indelible part of the college party experience for a few short years. I saved a few packs after the ban and brought them out for a 10 year reunion. People were jubilant to get to experience it again, and thankfully there was only enough for everyone to have a bit, because it’s one of those things that only the metabolism of a still growing person can ha…
Re: The electrifying rise and litigious fall of energy beer
#44I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…
> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…
> Socially, consuming both [alcohol and caffeine] in parallel isn't common
Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old.
> Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_.
I'm not so sure about that. A 32oz can of 8% malt liquor, for example has about the same amount of alcohol. As for whisky by the can, it would need to be 6.6oz, not 12oz to equal the 2.64oz of pure ethanol in the most extreme product described in the article.
I could see a reasonable argument for limiting the total amount of alcohol in containers that can't be reclosed, though that could easily ban traditional champagne bottles.
Re: The electrifying rise and litigious fall of energy beer
#45Earlier quoted context omitted.
> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…
I suppose I don't have evidence for the idea that it's as easy to drink four shots of liquor as a can of Fourloko. It's certainly less volume of liquid. > Socially, consuming both [alcohol and caffeine] in parallel isn't common Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old. > Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. I'm…
Re: The electrifying rise and litigious fall of energy beer
#46Earlier quoted context omitted.
> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…
> Alcohol and caffeine are not a wise combination. Yet, what does every single person that's trying to sober up ask for or have suggested to them? Coffee. One of my favorite movie scenes is from "Flight - 2012" with Denzel and John Goodman trying to make Denzel's character "right". I love it for that fact that they don't try to call it "sober him up", but just to get him balanced. That's all the caffeine in the coffe…
A charitable interpretation of these media-scenes it that one character is trying to help another disguise outward signals of their problem, while too many viewers misinterpret it as an actual cure. (Especially when the protagonist has plot-armor against failure.)
Re: The electrifying rise and litigious fall of energy beer
#47I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…
> just as easy Citation needed. The social context matters. Alcohol and caffeine are not a wise combination. Socially, consuming both in parallel isn't common (Red Bull excepted, I suppose, but that was exactly the target market and inspiration for these as well.) The amounts are also deceptive from a cultural standpoint. Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of…
So like, a full bottle of wine is 25 fl oz and these cans are 22 fl oz. They're nearly the same volume. So we're haggling over a few percent ABV differences and wine already has a range of ABVs. It is not really shocking that they have similar amounts of alcohol.
This is also in the same market segment as products like Mad Dog 20/20, which... comes in 22oz cans or 750mL bottles and has 12-18% ABV.
Re: The electrifying rise and litigious fall of energy beer
#48Earlier quoted context omitted.
An yet you can still buy cans of other malt drinks with even higher ABV and volume. An aisle over, you can by 1.75L of vodka for $9.99. That is 40 servings!
A major difference is that bottle of vodka can be closed after being opened.
Re: The electrifying rise and litigious fall of energy beer
#49I always thought the litigation and regulatory pressure over this was misplaced. Consuming a single serving of the most outrageous product described in the article (22oz, 12% alcohol, 156mg caffeine) is not acutely dangerous to a healthy adult who isn't about to drive a car. Chugging multiple of them is a bad decision of course, but it's just as easy to drink other alcoholic beverages to excess - perhaps easier with…
Very few adults, especially if we’re talking 40+, are healthy. By that age almost everyone has high blood pressure or asthma or a bad knee, or whatever.
Re: The electrifying rise and litigious fall of energy beer
#50Earlier quoted context omitted.
I suppose I don't have evidence for the idea that it's as easy to drink four shots of liquor as a can of Fourloko. It's certainly less volume of liquid. > Socially, consuming both [alcohol and caffeine] in parallel isn't common Caffè corretto, Buckfast Tonic Wine, and Irish Coffee are all over a century old. > Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. I'm…
Kahlúa (coffee liquor) also has caffeine, obviously.