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The scam YouTube ads are getting better

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Re: The scam YouTube ads are getting better

#41

Earlier quoted context omitted.

You're making it out to be a decision, but it's not. Creators can upload their content on several platforms and collect revenue from all.

Just because they can collect revenue from other platforms doesn’t mean it will be sufficient or anywhere near what they were getting at YouTube.

The act of publishing on PeerTube together with Youtube (or even one day earlier!) can be a good protest already in itself.

Re: The scam YouTube ads are getting better

#42

Earlier quoted context omitted.

You would need a mass exodus of top YouTube creators to make the slightest dent on YouTube's bottom line. Meanwhile, any top YouTube creator leaving YouTube (to what alternative?) isn't hurting his or her bottom line, but rather nuking it from orbit.

You're making it out to be a decision, but it's not. Creators can upload their content on several platforms and collect revenue from all.

In that case the effect on YouTube's bottom line would be even smaller, if any. Creators posting their videos on other platforms would have a negligible to no effect on YouTube, given that it would remain the default (read "only") video platform for the overwhelming majority of the viewing public. A creator announcing "You may also see my videos on DailyMotion/Vimeo/Twitch/PeerTube/wherever" would simply be irrelevant to their mass audience, who would react anywhere between "Ok, whatever" to "I don't know what that means, ignore".

Re: The scam YouTube ads are getting better

#43

It reminds me of the fact that the "Fake Mr Beast giveaway" ads that even raised some attention here on Hacker News [1] a while ago are still around. In fact, I have seen one yesterday. Those must have been flagged as impersonation and scam thousands of times by many people, including me personally, and Youtube finds them perfectly fine. After that episode, where I tried myself to get rid of them, I am much more conv…

Last year for weeks I was seeing these fake Mario games on YouTube ads. And it wasn’t a Mario feel-like. They called it “Super Mario” and had whole asset rips in the graphics.

Nintendo lawyers were surely all over that. I’m shocked it took so long to get them removed.

Re: The scam YouTube ads are getting better

#44

I’m glad YouTube banned ad blockers so we can all see quality sponsors like this.

My wife uses the YouTube app on her iPad and I don’t understand how she can stand to have 3 commercials during a 10 minute Graham Norton clip.

I’m happy the adblockers still work in Firefox, but I’m also not sure you can really fault the advertisement company for not allowing you to use advertising blockers in their own products.

Re: The scam YouTube ads are getting better

#45
I wonder if there's anyone here that would know what would happen if this same ad were played on broadcast television? The public backlash would of course be bad, but I'm curious about FCC stuff. Seems like there's different rules for that and internet based communications are ignored by traditional regulators. Does Section 230 cover advertisers too?

Re: The scam YouTube ads are getting better

#47
At some point platforms should be held responsible for the ads they run and the damages they cause. If the ad is to be broadcasted to thousands of people, or worse targets groups of people, it's reasonable that it must be approved and vetted by the platform. The cost of such vetting, even if done manually by a human, is likely a fraction of what is the cost of creating an ad anyway. If necessary Google can charge advertisers with an upfront cost.

Edit: grammar

Re: The scam YouTube ads are getting better

#48

Why would Youtube care to police bad actors? They are taking this money directly to their quarterly revenue.

Hold YouTube responsible for the content of their advertising. If they advertise scams and people end up scammed, IMO, they should be held legally culpable for that. They played a role that they were paid for.

Re: The scam YouTube ads are getting better

#49
post #10

Everyone focuses on how scamming and AI is evolving. I'm rather curious how this will affect marketing. Celebrity endorsements is useful for building trust. I wonder if we see more or less of that in the future.

Are celebrity endorsements actually useful for building trust? Usually i view them in a negative light, thinking that they just paid someone to promote the product, rather that a genuine and organic endorsement.

> Are celebrity endorsements actually useful for building trust?

I can't imagine this is highly controversial. Of course celebrity endorsements can be useful for building trust. This is supported observationally and by years of research in marketing psychology. It's not even necessarily limited to megastars : even endorsements from niche influencers and small-fish content creators can be marketing goldmines, nevermind the kind of overnight headwinds your product can get if someone with the reach of Oprah, Rogan, Musk et al starts pushing it.

Re: The scam YouTube ads are getting better

#50
post #35

I am curious to see how those facial liveness check systems will adapt to this reality. They are a key pillar in the KYC and fraud prevention process in the fintech space.

I'm not entirely sure what you're referring to but the closest thing I'm aware of is video calls in Germany where you are asked to show your ID card. Those certainly wouldn't be easy to fool without being able to do this at runtime and consistently showing an altered ID with all safety features intact. The agent will give you specific instructions on how to hold your ID and where to put your face while also switching…

Those are the fancy ones (scratching your ID card is still annoying). The less fancy ones use a lighting scheme on the phone or zooming methods to detect fake actors and do not require a human on the other side. The fancy ones also do not scale.
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